Newsletter: Wisdom for Direct Selling and Referral Marketing Companies
Sylvina Consulting publishes a FREE email newsletter monthly with timely articles and information to help you to grow or to launch your direct selling or referral marketing company. This page is the archive page, where you can view our published newsletters and the articles in each one since 2009.
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May 2023
Understand Why People Choose To Sponsor
Founder Program Wisdom
Expert Witness Services
27 Compensation Plan Videos For You
April 2023
Why Compensation Plans Are Changing
When We Should Deactivate Our Reps
Must Direct Selling Companies Treat All Reps The Same?
Fast Start Programs: What You Need To Know
February 2023
Should Your Company Have A Hero Product?
Watch Our Leadership Development and Retention Videos
When Should I Ask a Direct Selling Business Consultant For Help?
How Do You Calculate Landed Cost?
January 2023
5 Ways To Get More Customers
The Best New Year’s Resolutions
How Much Is A Distributorship Worth?
Compensation Plans: Structure Matters
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December 2022
Why Are Direct Selling Companies Struggling?
When Should You Pay Your Representatives In Products?
Why Is Recruiting Like Panning For Gold?
Can Your Reps Sell Or Bequeath Their Businesses?
October 2022
3 Behaviors We Want From Our Reps
How Do I Attract Top Leaders To My Company?
Compliance Is Necessary
The Rules Of Recognition
September 2022
Why You Should Get Into Your Learning Zone
VP Of Sales – How To Save Yourself
Compensation Plans: Focusing On Activity Requirements
Why FTC Decisions On Vemma And Herbalife Matter To You
August 2022
For Your Success, Remain Teachable
What Is The Most Dangerous Thought?
How Do I Teach A Positive Attitude?
Why Stair Step Compensation Is No Longer Needed
July 2022
Opportunity Is Knocking – Answer The Door!
Should Party Plan Companies Worry About FTC Actions?
Compensation Plan Prototyping
The Cooling Off Rule: How It Applies To Your Company
June 2022
Who Should Be Present When A Compensation Plan Is Designed Or Improved?
In Which States Must I Register My Direct Selling Company?
The Golden Rules of Customer Retention
Our Events For Companies
May 2022
Before You Replace Your MLM Software – 5 Things You Must Do
Do You Have A Company Figurehead?
The Best Measurements For Predicting Your Growth
Let Our Guide Book Help You
April 2022
Is It Ever A Good Idea To Pay People Only Through Bonus Pools?
What You Should Know About Your Competitors
Why Don’t We Pay Hostesses
Our Guide Book Is Powerful
March 2022
Best Products For Direct Sales
4 Reasons To Improve Your Compensation Plan
Your Bible For Building And Growing Your Direct Selling Company
Watch The Direct Selling Edge Webinar Recordings
February 2022
How To Avoid Project Failure?
Recorded Direct Selling Edge Webinar
Compensation Plan Transitions
When Is The Best Time To Acquire MLM Software?
January 2022
Is There A Legal Requirement For Customer Sales?
Why Does It Take So Long To Program A Compensation Plan?
Why You Should Read Our Book
How Much Recruiting Do You Want From Your Leaders?
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December 2021
Can Your Company Grow With Easy Compensation Plan Requirements?
Great Wisdom For Your Direct Selling Company
Who Do I Hire First?
How To Make Good Business Partner Decisions
November 2021
Compensation Plan Myths
How Are Direct Selling Executives Just Like Airline Pilots?
Do You Need A Business Plan?
Can Rapport Building Be Taught?
250 Pages Of Direct Selling Education For Companies Like Yours
October 2021
How To Train Your Independent Representatives
Be Sure To Communicate Company Values
How Should Retention Be Rewarded?
Are Leaders Born Or Grown?
250 Pages Of Direct Selling Education For Companies
September 2021
The Best 4 Hours Of Your Life
Who Should Design Your Compensation Plan?
Wisdom: Even The Best Teams Have A Coach
The Importance Of Custom Acquisition
Read Our Book To Get Smarter
August 2021
Why Recognition Is Your Business
GUÍA De Inicio Para Una Empresa De Venta Directa
When Is It Time To Hire An Incentive Travel And Meeting Management Company?
How To Sell Less Profitable Products
MLM Software: What You Need To Know
July 2021
Kindling For Your Direct Selling Fire
Direct Selling – Yes Or No?
Compensation Plan Changes – Best Practices
6 Compensation Plan Myths
Get Wisdom From Our Books
June 2021
It’s What You Don’t Know
When Leaders Stop Leading
Compensation Plan Quiz
Good Communication
Get Smarter By Reading Our Books
May 2021
Your Business – Marathon Or Sprint?
June Compensation Plan Webinar
Commission Run Auditing
Tuning Your Company
I Love Your Book!
April 2021
Your Reps, Why Do They Leave?
What About Sales Tax?
What Is A Pilot Program?
Get Smarter By Reading Our Books
March 2021
How To Survey A Direct Selling Salesforce
What Do Investors Want?
Retention Rules
Get Smarter At Our Webinars
Grab Yourself A Copy Of Our Books
February 2021
February Direct Selling Edge Webinar
Why Compensation Plans Are Changing
Business Partner Decisions
A Recipe For Successful Team Conference Calls
Two Excellent Books For You
January 2021
Pruning Your Tree: When To Deactivate Your Representatives
Why You Should Invest In Yourself
The Answer: Why Simple Compensation Plans Don’t Work
Grab Yourself A Copy Of Our Books
Watch Our Webinars For Companies
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December 2020
Understand Why People Choose To Sponsor
When Should You Pay Representatives In Products
Must Direct Selling Companies Treat All Reps The Same?
Grab Yourself A Copy Of Our Books
Watch Our Webinars For Companies
November 2020
Why Do MLM Software Implementations Fail?
Visit Our Vimeo Channel
How Compensation Plan Structure Requirements Help Grow Your Company Faster
October 2020
12 Compensation Plan Behaviors
Policies And Procedures: Sale Or Inheritance
Never Put Yourself Into Your Own Company’s Genealogy
Silly Reasons Not To Have A Business Plan
September 2020
Important: Don’t Miss Direct Selling Edge Conference Webinar
Measure And Take Action
Where Do Leaders Come From?
Direct Sales Tales That Teach
August 2020
Master Distributors: Good Or Bad
Learn More About Compensation Plans At Webinar
A Map To Get To Your Gold
Be A Top Direct Selling Company
July 2020
Direct Selling Products Advice
Learn More About Compensation Plans
A Book You Must Have
The Cooling-Off Rule – How It Applies To Your Company
June 2020
Compensation Plan Education For Companies
Wisdom About Starter Kits
Top 10 Problems of Direct Selling Companies
How Should Hostesses Be Rewarded?
May 2020
Best Products For Direct Sales
VP Of Sales – How To Save Yourself
11 Steps To Programming A Compensation Plan
Sylvina’s Recruiting Videos
April 2020
Knowledge Is Power
5 Reasons To Have An MLM Company
An Interview With Jay Leisner
Should You Permit Orders From Anyone On Your Website?
March 2020
Is It OK To Pay Your Reps In Product?
Fast Start Programs: What You Need To Know
Compensation Plans: Focus On Binaries
How Do You Teach Others To Sell?
February 2020
Network Marketing & Party Plan – Pick Just One
More Success = Knowledge + Networking
Who Should Design Your Compensation Plan?
Policies and Procedures: Sponsor Changes
January 2020
What Is Amazing, Enlightening, And Uplifting?
The Best New Year’s Resolutions
Why Are Activity Requirements So Important?
Watch Our Videos All About Recognition
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December 2019
Compensation Plan Or Software First?
How To Have A Successful Recruiting Culture
For Your Success, Remain Teachable
Introducing New And Improved Products
November 2019
Developing A Good Compensation Plan (Podcast)
Training Your Reps Properly
February In Florida Sounds Good
What Is Your Company’s USP?
October 2019
Best Products For Direct Selling
Is Your Compensation Plan Meeting Your Expectations?
Outgrowing Your MLM Software
September 2019
Raising Capital For Your Direct Selling Company
When Is It Time To Improve Your Compensation Plan?
Why Is The Attrition Rate So High?
Differences: Hostess Rewards And Customer Rewards
August 2019
Opportunity Is Knocking: Answer The Door
The Importance Of Compensation Plan Documentation
Compensation Plan Prototyping
Creating A Unique Selling Proposition
July 2019
Is It Wise To Have A Simple Compensation Plan?
The Best Measurements For Predicting Growth
9 Qualities Of A Successful Direct Selling Company
Why Trip Incentives Are Crucial For Rep Productivity
May 2019
Compensation Plan Changes – Best Practices
Should You Discount Your Starter Kits?
What Is The Compensation Plan Teeter-Totter?
4 Reasons Not To Have A Direct Selling Company
April 2019
Top 10 Problems Of Direct Selling Companies
Never Put Yourself Into Your Company’s Genealogy
Investors, What Do They Want?
25 Reasons Why People Leave
March 2019
How To Change Your Compensation Plan
Are You Happy With Your MLM Software Provider?
How Much Does It Cost To Start A Direct Selling Company?
Should Your Company Be Easy On Performance Requirements And Expectations?
February 2019
How To Have A Recruiting Culture
3 Flavors Of Binary Compensation Plans: Which Is Best
Teaching How To Sell Your Products And Services
Do You Have A Company Figurehead?
January 2019
Why You Should Get Into Your Learning Zone
Compensation Plans: Structure Matters
The Difference Between Recruiting And Hiring Employees
Is Your Company A Good Actor Or A Bad Actor?
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December 2018
Understand Why People Choose To Sponsor
15 Reasons To Attend The Direct Selling Edge Conference
MLM Software Videos By Sylvina Consulting
November 2018
Why Simple Compensation Plans Don’t Work
At What Point Do I Ask A Direct Selling Business Consultant For Help?
Compensation Plan Videos By Sylvina Consulting
October 2018
Considering Compensation Plan Changes?
Are Leaders Born Or Grown?
Offering Good Choices To Your Representatives
September 2018
Why You Should Focus On Your Customers
Tips For Your Company’s First Year
9 Direct Sales Tales That Teach
Direct Selling Edge Conference Oct 11-12
Read “Start Here” In English Or Spanish
August 2018
Companies Learn A Lot At Direct Selling Edge
What Is A Simple Compensation Plan?
How To Be A Good MLM Software Client
July 2018
Red And Blue But No Purple – No Direct Selling Hybrids
A Life-Changing Experience
Master Distributors: Should You Have One?
June 2018
8 Common Compensation Plan Mistakes
July 12-13 Direct Selling Edge Conference
What Is The Golden Rule Of Direct Selling?
How Are Direct Selling Executives Just Like Airline Pilots?
May 2018
How To Make Good Business Partner Decisions
Who Are Your Recruiters?
About Compensation Plan Transitions
We Teach Companies
April 2018
Legally Speaking: How Many Real Customers Do You Need?
How To Avoid Project Failure
Why Stair-Step Compensation Is No Longer Needed
Even The Best Teams Have A Coach
March 2018
Why You Should Read Our Book And Attend Our Conference
Who Should You Hire First?
How Is Your Compensation Plan Doing?
February 2018
New Problem: Joining For Product Discounts
8 Reasons To Have A Compliance Department
What To Do When Leaders Stop Leading
January 2018
To Succeed In Direct Selling, You Need An Edge
Are Simple Compensation Plans Safer?
Direct Selling and Thumper’s Wisdom
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December 2017
Next Year: What Matters Most
All Customers Are Not Alike
Compensation Plan Myths
November 2017
When You Should Pay Your Reps In Product
Data Conversion Wisdom
Compensation Plans: Focus On Binary Plans
October 2017
How To Price Samples
Advice For Your Company’s First Year
Compensation Plans: Focus On First 30 Days
September 2017
3 Biggest Direct Selling Challenges
The Importance Of A Company Figurehead
Compensation Plans: Focus On Activity
July 2017
Direct Selling Education For Companies
Compensation Plans: Focus On Customers
Why Does It Take So Long To Program A Compensation Plan?
June 2017
Direct Selling: Are You A Bad Actor?
Compensation Plans: Focus On Compression
Founder Program Wisdom
May 2017
Learn What You Don’t Know
Required Or Monthly Optional Fees
How To Survey A Direct Selling SalesForce
April 2017
Let The Good Times Roll For Your Company
MLM Software Advice
Know This About Digital Products
March 2017
Are Simpler Compensation Plans Safer?
Customer Loyalty and Hostess Rewards Programs
How Much Recruiting Do You Want From Your Leaders?
February 2017
Why Recognition Is Your Business
How To Grow Your Company Larger Faster
What I Learned In South Africa
January 2017
3 Ways To Set Your Bonus Volumes
Learn What You Don’t Know At “Direct Selling Edge”
Karen Speaks: Get More LinkedIn Corporate Followers
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December 2016
Should We Pay Group Bonuses?
FTC: What Is A Real Customer?
Ask Victoria: Should Party Plans Worry About Recent FTC Actions?
November 2016
How To Slow Down A Runaway Binary Compensation Plan
Comience Aquí – Aprende Lo Que No Sabe
Ask Victoria: Why Is Recruiting Like Panning For Gold?
October 2016
The Edge Is A Great Place To Be
How To Sell Less Profitable Products
Ask Victoria: What Is Prospect Theory?
September 2016
Compensation Plans: Winners and Losers
Utah Attorney General To Speak At Direct Selling Edge Conference
Ask Victoria: Why Can’t Representatives View All Downline Customers?
August 2016
Why FTC Decisions on Vemma and Herbalife Matter to You
Utah Attorney General To Speak At Direct Selling Edge Conference
Your MLM Software Company Should Not Design Your Pay Plan
Ask Victoria: How Do You Calculate Landed Cost?
July 2016
Must Direct Selling Companies Treat All Reps The Same?
Compensation Plans: Why Structure Matters
Ask Victoria: How Long Should A Trip Incentive Period Be?
June 2016
Is Your Compensation Plan In Trouble?
About Preferred Customers
Ask Victoria: Is My Product Good For Direct Sales?
May 2016
Danger Ahead: Enrolling Customers As Representatives
Are You Thinking About Making Changes To Your Compensation Plan?
Ask Victoria: What Should I Know About My Competitors?
April 2016
Who Are Your Recruiters?
3 Quick Questions For You To Answer
Ask Victoria: When Should I Create My Budget?
March 2016
How Should Retention Be Rewarded?
7 Ways to Improve Your Corporate Facebook Effectiveness
Ask Victoria: Why Should You Design Your Compensation Plan Before You Get Software?
February 2016
Why Do People Design Simple Compensation Plans?
Companies Learn At Direct Selling Edge
Ask Victoria: What Is The Most Dangerous Thought?
January 2016
Best Products For Direct Selling
An Assessment of Stair-Step Compensation
Ask Victoria: Why Should You Attend The Direct Selling Edge?
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December 2015
Recruiting: What Are The Most Common Facebook Mistakes?
Why Should You Invest In Yourself?
Ask Victoria: What Are The Best Reasons Not To Have A Business Plan?
November 2015
Master Distributors: Good Or Bad
What Do People Learn At Direct Selling Edge?
Ask Victoria: Why Is The Direct Sales Attrition Rate So High?
September 2015
Should You Have A Group Volume Requirement?
What Will I Learn At Direct Selling Edge?
Ask Victoria: What Should I Do About Leaders Who Stop Leading?
August 2015
What Direct Selling Companies Can Learn From Shark Tank
When Is It Time For A New MLM Software Provider?
Ask Victoria: Can You Grow With Easy Requirements?
July 2015
4 Reasons To Improve Your Compensation Plan
Plan Now to Attend Direct Selling School For Companies
Ask Victoria: Is There A Legal Requirement For Customer Sales?
May 2015
When You Should Pay Your Reps In Product
A Map To Get You To Your Gold
Ask Victoria: What Is Number One Quality You See In Successful Direct Sales Companies?
April 2015
Why You Should Attend Direct Selling School
Pruning The Tree: When To Deactivate Reps
Ask Victoria: When Should Starter Kits Be Discounted?
March 2015
Compensation Plans: How Much To Reveal
Do This For Project Failure
Ask Victoria: Who Should I Hire First?
January 2015
MLM Software Shopping: Questions To Ask
Direct Sales Tales That Teach
Ask Victoria: When Is It OK To Launch With A Multiplier Less Than Five?
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December 2014
The Answer: Why Simple Compensation Plans Don’t Work
2015: What Matters Most
Ask Victoria: Where Can I Send My Employees To Learn About Direct Selling?
November 2014
How To Price For Reps And Customers
Never Put Yourself Into Your Own Company’s Genealogy
Ask Victoria: What Is The Cooling-Off Rule?
September 2014
Three Flavors Of Binary Compensation Plans
Pilot Programs For Direct Selling School Companies – Sep 2014
Ask Victoria: When Should I Ask A Direct Selling Business Consultant?
August 2014
How To Grow Your Company Faster
Direct Selling School For Companies – Sep 2014
Ask Victoria: What Are The Characteristics Of A Successful Catalog?
June 2014
Compensation Plan Myths
Starter Kits: Contents and Pricing
Ask Victoria: Which States Require Filing Or Registration?
May 2014
Why Are Compensation Plans So Complicated? (Radio Interview)
Training Done Right
Ask Victoria: What Advice Do You Give Most Often To Established Direct Selling Companies?
April 2014
The Elephant In The Room – Lack Of Retail Customers
Get Smarter At Direct Selling School
Ask Victoria: What Is Prospect Theory?
March 2014
April 2014 Direct Selling School
How To Survey Your Sales Force
Ask Victoria: How Important Is Your USP?
February 2014
Compensation Plans And Successful Companies
What Investors Want
Ask Victoria: Are You Driving Business To Your Competitors?
January 2014
It’s Not Too Late
Fuel Your Business With Autoship
Ask Victoria: When Can I Use Another Company’s Compensation Plan?
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December 2013
A Must In Every Starter Kit
Be A Student Of Direct Selling
Ask Victoria: How Do I Make January Better?
October 2013
The Compensation Plan Teeter-Totter
When Hostesses Become Territorial
Ask Victoria: How Can I Make My Website Better?
August 2013
About Compensation Plan Transitions
Treat Yourself To Education
Ask Victoria: What Is The Dynamic Duo?
July 2013
How Is Your Compensation Plan Doing?
Direct Selling Edge Goes Country
Ask Victoria: How Do I Teach Others To Sell?
May 2013
Direct Selling: Yes Or No?
Are Business Cards Still Relevant?
Ask Victoria: Compensation Plan Or Software First?
April 2013
The Best Direct Selling Education
Online Parties: Good Or Bad
Ask Victoria: Product Or Opportunity?
March 2013
Product Returns and Commission Adjustments
Costs To Start A Direct Selling Company
Ask Victoria: When Is Our Next Direct Selling Conference?
February 2013
12 Key Behaviors For Good Compensation Plans
FTC Closes Fortune Hi-Tech Marketing
Ask Victoria: How Do I Teach A Positive Attitude?
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December 2012
Kindling For Your Direct Selling Fire
January 2013 Direct Selling Conference
Ask Victoria: What Are Average Party Retail Sales?
November 2012
Direct Selling and Thumper’s Law
Start 2013 With The Best Direct Selling Education
Ask Victoria: Do All Party Plan Companies Manufacture Their Own Products?
October 2012
New FTC Business Opportunity Rule
MLM Software Is Your Heart
Ask Victoria: How Do I Attract Top Leaders To My Company?
September 2012
Target And Take Action Seminar
The Direct Selling Edge Conference
Ask Victoria: Are Leaders Born Or Grown?
August 2012
Good Compensation Plans
Startup Conference: Save Money
Ask Victoria: What Is A Leader?
June 2012
Improve Your Business!
Be A Good Software Client
Ask Victoria: Why An Hour?
April 2012
Leadership Development
Selecting Your Software Provider
Ask Victoria: What Is A Successful Conference Call?
March 2012
Don’t Be A Pyramid!
Who Is My Competition?
Ask Victoria: Why Don’t We Pay Hostesses?
February 2012
The Best MLM and Party Plan Startup Conference
MLM Legal: Be (PRO)active
Ask Victoria: Where Should You Collect Sales Tax?
January 2012
All About Fast Start Programs
How to Introduce New and Improved Products
Ask Victoria: What is the Golden Rule of Direct Selling?
October 2011
Common Compensation Plan Mistakes
Be A Top Direct Selling Company
Ask Victoria: How Was Our Direct Selling Edge Conference?
July 2011
Come To The Direct Selling Edge Conference
Time To Design An Incentive Trip?
Ask Victoria: How Do I Create A Unique Selling Proposition?
June 2011
Policies and Procedures: Sale or Inheritance
Canada and Multilevel Marketing
Ask Victoria: What Makes A Good Company Story?
April 2011
Is Your Compensation Plan Broken?
Policies and Procedures: Sponsor Changes
Ask Victoria: Should I Start In A Saturated Market?
February 2011
Pilots and Pre-Launches
Social Media and the FTC
Ask Victoria: Why Charge A Renewal Fee?
January 2011
The Top 10 Problems of Direct Selling Companies
Outgrowing MLM Software
Ask Victoria: How Do I Get My Reps To Improve Their Customer Service?
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December 2010
Why Do They Leave?
The Golden Rules of Customer Retention
Ask Victoria: How Is Recruiting Different From Hiring Employees?
October 2010
Can We Have A Simple Compensation Plan?
All About Hostess Programs
Ask Victoria: What Are The Characteristics Of A Successful Catalog?
August 2010
How To Offer Good Choices To Your Independent Reps
Even The Best Teams Have A Coach – Do You Have One?
Ask Victoria: Why Should Your Company Still Send Out Newsletters?
July 2010
How to Audit Your Commission Run
A Recipe for Successful Team Conference Calls
Ask Victoria: How Much Does It Cost To Start A Direct Selling Company?
June 2010
Your Business: Marathon or Sprint?
Merchant Accounts 101
Ask Victoria: What Should I Do First?
April 2010
Rules of Recognition
Why Join the Direct Selling Association (DSA)?
Ask Victoria: What Is Rapport?
March 2010
A Balanced Compensation Plan
Best Products for Direct Sales
Ask Victoria: Why Is MLM Software So Expensive?
February 2010
Visit With Oxyfresh and Scentsy!
What About Sales Tax?
Ask Victoria: Do I Need A Business Plan?
January 2010
900% Growth in 2009!
Ask Victoria: What Advice Do You Give Most Often to Established Direct Selling Companies?
Social Media Turns Direct Selling Upside Down
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November 2009
Take The Compensation Plan Quiz
The Best Measurement for Predicting Growth
Ask Victoria: What Would Make A Great Holiday Gift?
October 2009
5 Must Have’s For A Recruiting Culture
Fuel Your Business With Autoship
Ask Victoria: Why Is The Direct Sales Attrition Rate So High?
September 2009
Measure and Take Action!
Carrot or Stick: Retail Customers for Network Marketing Companies
Ask Victoria: Can Rapport-Building Be Taught?
August 2009
Your Invitation to Direct Selling Boot Camp!
Take the Survival Test
Ask Victoria: Do You Offer a Free Initial Consultation?
July 2009
It’s Tea Time (an interview with Let’s Do Tea CEO, Meredith Tieszen)
It’s What You Don’t Know
Ask Victoria: How Do Direct Selling Company Owners Communicate Their Vision to Staff and Independent Representatives?
June 2009
How To Survey A Direct Selling SalesForce
How Are Direct Selling Executives Just Like Airline Pilots?
Ask Victoria: How Long Should The Qualification Period Be For A Trip Incentive?
May 2009
Your Website – Is It Really Working For You?
Recruiting at the Party
Ask Victoria: When Is The Best Time To Get MLM Software?
April 2009
DSA Annual Meeting
Good Communication
Ask Victoria: Should I Be In The Trenches?
March 2009
Tuning Your Business
Be A Company Hero
Ask Victoria: Is My Product Good For Direct Sales?
February 2009
Policies and Procedures
Direct Selling Tales That Teach
Ask Victoria: When Can I Use Another Company’s Compensation Plan?
January 2009
Retention Rules
Business Partner Decisions
Ask Victoria: How Much Does It Cost To Start A Direct Selling Company?
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