You can’t afford to stand still. You need to keep moving forward. You have much more work to do. The time for resting is later.
Start By Knowing What To Do
Creating and operating a direct selling company is a complex endeavor. To be successful on your journey, you will need to know what to do. Watch this video to learn more.
Make This Your “To Do” List
Don’t Forget Company Recruiting
In the Initial Recruiting chapter of our 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, you will find 15 options for company recruiting.
The decisions you make regarding your initial recruiting approach will have far reaching implications. Choose your selected initial recruiting approaches from our list.
Answer Your Phone
Avoid using voice mail as your receptionist if possible.
When prospective and current representatives call your company, if they always get voice mail, they may conclude you are not really open for business. It’s better if a person answers the phone, even if that person is not you!
Reply Quickly To Emails, Texts, And Messages
Just as important, make sure that emails, texts, and other messages from prospective and current independent representatives are replied to as quickly as possible. Don’t wait hours or days to reply if a reply can be given immediately.
Start By Knowing What To Do
Creating and operating a direct selling company is a complex endeavor. To be successful on your journey, you will need to know what to do.
We can help you with that. Each chapter of our direct selling startup book will give knowledge and direction, ask you thought-provoking questions to help you to make key business decisions, provide examples, and tell you what to do next.
Our Direct Selling Edge Conference will give you even more information that you need to know to have sustaining success. This two-day workshop for companies is presented by top direct selling experts in their respective fields.
10 More Tips For Your First Year
Here are 10 more tips for your first year of business:
- The products or services you sell are critical to your success. Make sure that your products can be sold by your sales reps to non-participants in your income opportunity.
- Your income opportunity is your second product. It needs to be branded and marketed like any other product. Take the time to put your opportunity under a microscope. Bravely evaluate your income opportunity through the eyes of prospective recruits.
- Your compensation plan is an important ingredient in your success recipe. It must encourage and reward 12 specific behaviors. If your plan is weak, your income opportunity will be less attractive and as a result your business will grow more slowly. It will also fail to attract and retain strong business builders, who are vital to your success and longevity.
- Follow the golden rule of direct selling.
- Communication with your sales force is always important, especially in your first year of business.
- Direct selling companies need good margins. Without them, this business model will not work.
- Act like a big business even when yours is small. Take the tune-up steps we recommend for larger direct selling companies.
- Watch your cash carefully. Use financial budgets and cash-flow management religiously.
- Set targets for growth and monitor your progress. Whether you are ahead of plan or behind it, you will need to adjust your spending in response to where you are. Report and analyze your key operating indicators monthly.
- Take the time to run your new business. You can’t operate a direct selling company successfully as an absentee landlord or part-time while you focus on other businesses.
If you don’t have all the answers or you don’t know what else to do, don’t wait months to get help. You probably can’t afford a “do over” if your business fails to thrive.
Contact Sylvina Consulting today.