Your independent representatives need to be trained on several topics. These are:
- History of your company and your company story
- Your products or services, and their features and benefits
- How to use your sales aids
- Where and how to sell and recruit
- Your company’s Policies and Procedures
Not everyone learns best the same way. This means that your representatives should learn what they need to know by:
- Reading the information in print or on your website.
- Listening to information on audios.
- Watching videos (or PowerPoints) on how the business is done.
- Observing what their sponsors and upline mentors do
Quality Over Quantity
In today’s “give it to me now and fast” environment, training is performed best in bite-sized chunks. Present information that can be read, listened to or watched in less than 10 minutes at a time.
Your goal in creating training materials should be to use as few words and as few minutes, as possible. If you can say something in three sentences instead of thirty sentences, do it!
Learn From Others
While you may develop and deliver some great training programs, some of your independent representatives will create effective training content that you may wish to include in your company training materials for everyone’s benefit. This is a good thing.
If you do include ideas that originate in the field, be sure to recognize the contributions of the contributors publicly. If you do, this will encourage more creativity from your field.