A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements.
However, not everyone knows this.
Some companies think a good Founders Program is one that recognizes one of the following situations:
- everyone who joins by September 1
- the first 100 independent representatives who enrolled
- the first 20 people to reach the title of Director
They are mistaken.
A good Founders Program isn’t a program to reward the first in. The people first in are not special in any way in terms of their performance. They are just average, so why reward them as Founders? It doesn’t make financial sense.
The average independent representative never recruits anyone. The average representative who does recruit will recruit just a few people.
Every direct selling company wants to attract and develop representatives who are better than average at recruiting, and they want to do it right away.
Many experienced representatives want special treatment.
How To Attract The Top 5%
There are several steps you can take to attract what I call the top 5%. You can have:
- a good multiplier
- a great compensation plan
- the best products for direct sales
- good management team
- good MLM software and tools
Another step is to develop a Founder Program. Before you take that step, however, keep reading.
Monthly Stipends or Minimum Guarantees
Don’t pay monthly stipends to someone who says they will build a great downline if you pay them a monthly stipend. Don’t provide a guarantee of minimum income to a promising leader, either. Don’t believe the hype. Don’t take a leap of faith with your money.
Instead, if you don’t live in Missouri, act like you do. The state motto of Missouri is show me.
What Do You Want?
The purposes of a Founder Program are to attract the top 5%, to compensate early leaders differently, and to grow the business faster.
You want Founders to recruit more (higher quality and quantity). You want them to build teams faster. You expect them to be more productive in selling and above all, you will reward them when they meet or beat time-based goals.
What Do They Want?
Founders want special treatment, to be paid through the compensation plan, and more, to receive recognition for their roles and performance, to be part of your inner circle, and above all, to have personal relationships with the owners of your company.
What Is A Good Founder Program?
A good Founders Program is one that is developed after your compensation plan is fully designed. Like a compensation plan, it motivates and rewards specific behaviors, but in this case, the achievements are time-based.
If all Founders begin recruiting and selling at the same time, your Founders Program can be engineered to foster competition which is a great thing.
If you are thinking about having a Founder Program, or if you have one and you’d like to get some professional advice on how to make it better, contact Jay at Sylvina Consulting at 503.244.8787.
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