A hero product is a product that is responsible for a large percentage of a company’s transactions or sales. A prospective client asked me recently: “Should we have a hero product?” My first answer was, “Yes, you should.” But then, I thought about it some more and changed my answer to, “Maybe.” You see, having…
When Should You Pay In Products?
Wouldn’t it be great if you could pay your independent representatives in product instead of money? The good news is that there are times when product is the right form of compensation. Principles First One of the guiding principles of multilevel compensation is to keep within your compensation plan as large a portion of product…
What You Should Know About Your Competitors
As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or internet-based…
Best Products for Direct Sales
All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product.
Why You Should Read Our Book
What is… a map to get to your gold? a bible for all direct selling companies? a consultant in a book? the most valuable $300 you’ll ever spend on your business? Our “Start Here” book is all of these and more. If you are starting or growing a network marketing or a party plan company,…
Is There A Legal Requirement For Customer Sales?
Party plan companies don’t ask this question, because almost all of their sales are to customers. If your company is a network marketing company, however, this is an important question to which you need to know both the short and the long answer. The Short Answer There is no legally mandated requirement that at least…
Wisdom: Even The Best Teams Have A Coach
Did you know that top-performing athletes have difficulties seeing their own mistakes? Unfortunately, the same can be said for direct selling executives. All top-performing athletes each have a coach. Do you have one?
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
Direct Selling Products Advice
Products are more important than opportunities. This is the way priorities should be for all direct selling companies, yet it seems only successful companies truly walk this talk. Listen and learn as you watch our videos about products. Your business will thank you for your attention to product details. Best Products For Direct Sales…
Top 10 Problems of Direct Selling Companies
Direct selling companies face and conquer many problems as they launch, grow, and become successful enterprises. As top MLM consultants, we have observed that there are 10 types of problems faced by network marketing, MLM, and party plan direct selling companies. In this post, we will not only list them for you but also provide…
What Kinds Of Products Are Best For Direct Selling?
Not every type of product is ideal for the direct selling channel. Some are clearly better than others. If you’re going to introduce a new product, let it be a good one for direct selling. Questions To Answer In this video, I will ask you a series of questions about your products. Watch to find…
Should You Permit Orders From Anyone On Your Company’s Website?
Will you permit anyone to place an order on your direct selling company’s website or must customers order only from the replicated websites of your representatives? Before you answer, understand that this question is actually on a controversial topic, as not all companies answer this one identically. Do you know all of your options? Here…