Not every type of product is ideal for the direct selling channel. Some are clearly better than others. If you’re going to introduce a new product, let it be a good one for direct selling. Questions To Answer In this video, I will ask you a series of questions about your products. Watch to find…
Should You Permit Orders From Anyone On Your Company’s Website?
Will you permit anyone to place an order on your direct selling company’s website or must customers order only from the replicated websites of your representatives? Before you answer, understand that this question is actually on a controversial topic, as not all companies answer this one identically. Do you know all of your options? Here…
Introducing New And Improved Products
Product development is not a task you should check off your list. That’s because it should never be completed! What’s New? Independent representatives and their customers expect you will offer new and improved products. Direct selling companies want their representatives to consume or use personally more of their products. Both network marketing and party plan…
How Do I Know If My Product Is Good For Direct Selling?
All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product. You should know them…
Digital Products: What You Need To Know
Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products. Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line. Did you know that if your company provides digital products, your company is…
New Problem: Joining For Product Discounts
Not so long ago, network marketing companies wanted people to join their companies just for product discounts. In fact, they set the prices for their starter kits, enrollment fees, and products perfectly so that it was easy to see how it was cheaper to join as a representative and buy products at the rep price,…
3 Biggest Direct Selling Challenges
Every business is affected by technological, cultural, political and lifestyle changes. Direct selling companies are no different. To survive and prosper, they must change to adapt to change. Today, direct selling companies face 3 big challenges. These challenges are: Competing with Amazon.com Having enough “real” customers Explaining clearly why their income opportunity is the best…
Founder Program Wisdom
A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements. However, not everyone knows this. Some companies think a good Founders Program is one that recognizes one of the following situations: everyone who joins by September 1 the first…
How To Choose A Direct Selling Company
So, you are thinking about joining a direct selling company and you’re not sure which one you should join. The good news is that you have many choices, and the bad news is that you have many choices. So, how do you choose? Easy. Evaluate each of your choices by taking the 4-P Test. Ask…
About Digital Products
Direct selling is a wonderful business model. Through it, independent representatives can sell both tangible and digital products. Digital products are good because the cost to the company of each unit may be very small, which is great for the bottom line. Did you know that if your company provides digital products, your company is more…
Ask Victoria: Why Can’t Representatives View All Customers?
It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies. One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…
Ask Victoria: What Is Landed Cost?
For a direct selling business to be profitable, it must have healthy gross margins. While margins can be calculated in several ways, at Sylvina Consulting we like to use what we call the “multiplier.” The multiplier is a ratio calculated as the suggested retail price of an item divided by the landed cost of the item…