Sometimes new or young companies want to show how much income a representative can earn with a good downline. The problem is that at the moment, no representatives with a good organization exist yet. What Should A Company Do? I do not believe it is ever a good idea for a direct selling, referral marketing,…
Compensation Plan Changes – Best Practices
Whenever a direct selling company or a referral marketing company is considering changing its compensation plan, there are reasons that this is happening. Either there are problems that need to be fixed, goals that need to be met, or both. Does Your Compensation Plan Have Problems? As compensation plan consultants, we can learn about a direct…
Understand Why People Choose To Sponsor
One of the most misunderstood behaviors in direct selling is the sponsoring behavior. Sponsoring, also known as recruiting, is the introduction of a direct selling company to a prospective independent sales representative. People choose to sponsor others when it is in their best interest to do so. Why People Sponsor Let’s examine separately each of…
Founder Program Wisdom
A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements. However, not everyone knows this. Some companies think a good Founders Program is one that recognizes one of the following situations: everyone who joins by September 1 the first 100…
Compensation Plan Videos
Here are 27 educational videos on compensation plans that Jay Leisner, President of Sylvina Consulting, has recorded. Compensation plans are one of the most important ingredients in the recipe for direct selling company success. The more you know about multilevel compensation plans, the better. About Jay Leisner Jay Leisner is a top direct selling…
Why Compensation Plans Are Changing
As I have written for many years, a good compensation plan financially and ethically fits your business while motivating and rewarding very specific behaviors from your sales force. In all, there are 12 essential compensation plan behaviors. 12 Compensation Plan Behaviors These behaviors are… Personally purchasing your products or services. Selling to customers (non-participants of the…
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…
When Should I Ask A Direct Selling Business Consultant For Help?
You have put a lot of time, money, and energy into your direct selling, network marketing, referral marketing, party plan, or social selling company. It’s your baby, but it’s not always easy to be a good parent of your company. You may be wondering when is it time to ask a direct selling business consultant…
Compensation Plans: Structure Matters
In compensation plans, there are positions of achievement we call titles or ranks. To qualify for them, independent representatives meet volume and structure requirements. Both are measurements of organizational performance. A volume requirement is a measurement of volume from (a) an individual independent representative, (b) a group of independent representatives within one’s downline, or (b)…
How Much Is A Distributorship Worth?
A business is an asset with a revenue stream which can be purchased or sold. Businesses can be valued in a number of ways. One way to value a business is to use SDE (seller’s discretionary earnings). SDE includes the net profit of the business plus any personal income, discretionary income, one-time expenses, and owner…
Why Are Direct Selling Companies Struggling?
The Pandemic Effect For many direct selling companies, the COVID-19 pandemic was responsible for increases in recruiting and sales, because people were looking for ways to earn money while quarantined. Since the world reopened, the pandemic effect is in reverse, so today most direct selling companies are seeing reductions in recruiting and sales. The pandemic…
Why Is Recruiting Like Panning For Gold?
Have you ever panned for gold? To us, recruiting is a lot like panning for gold. Everything looks like mud until you look closer. While most of your pan’s contents are mud, there may be little bits of gold in there, too. Don’t Prejudge It isn’t wise to make judgments about people when you first…