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You are here: Home / Hostesses / When Hostesses Become Territorial

When Hostesses Become Territorial

October 23, 2013 By admin Leave a Comment

A successful home party is one that generates bookings.  A booking is a commitment by a guest who agrees to host her own party on a specific date.  Without bookings, there are no more parties.

Sometimes hostesses don’t want their guests hosting another party.  They want their guests to purchase only at their parties.

You may be surprised to discover that the territorial hostess is not the problem.  It’s the symptom of the problem.

What Is The Problem?

When hostesses become territorial, the problem is a lack of good hostess coaching.  Hostess coaching is teaching a hostess what she should do to have a successful party.

I like to say the primary purpose of a home party is to get bookings for new parties from it.  When everyone at the party has the same circle of friends, no one wants to book because they think they would invite the same people.

It’s much easier to get bookings when not everyone who attends a home party knows each other.

Hostesses should be coached by consultants to invite people from all walks of her life.  Unlike a dinner party where the hostess works hard to ensure everyone coming knows each other and gets along when a hostess makes her list of guests to invite, it’s best for the consultant and the hostess, too, if people attend from outside the hostess’s warm circle of friends.

Who Should Be Invited?

Hostesses should be encouraged to invite people using the memory jogger below:

  • Relatives
  • Friends
  • Coworkers
  • Neighbors
  • Church or social group contacts
  • People you do business with
  • People who have invited you to a home party
  • Spouse’s coworkers or their spouses
  • Previous coworkers or neighbors
  • Contacts through our children

Notice that “your closest friends” is not a listed category.

Everyone Wins

With good hostess coaching and a good hostess program that rewards both the current and new hostess for bookings, everybody wins.

The consultant gets more bookings and holds more parties.  The current hostess has a larger party, earning hostess benefits from the sales at her party plus additional rewards from bookings.  Your company benefits from more parties, more consultants, and more retention.

If your hostesses become territorial, don’t get mad at them.  Instead, focus on what can be done differently when coaching a hostess.

 

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Filed Under: Hostesses Tagged With: direct selling, hostess, Party Plan, territorial

About Jay Leisner

P15Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving party plan and network marketing companies across the globe.

Direct Selling Startup GuideJay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

Direct Selling Edge ConferenceSylvina Consulting and Thompson Burton sponsor the pure education "Direct Selling Edge Conference Webinar" for new and young direct selling companies. The wisest direct selling executives never stop being students. They seek out opportunities to learn more. They understand that the long-term success of their companies depends on how much they know, so they make efforts to keep learning.

Broadcast live and with recordings included for later viewing, this powerful webinar will give you buckets of wisdom and guidance to help you on your journey.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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