A direct selling executive once told me, “We don’t have a recruiting culture.” What exactly is a recruiting culture? The simple definition is a high rate of early recruiting. To have a recruiting culture, a company must do several important activities well. Watch my video to learn about them. Who Are Your Recruiters? In some direct…
What’s First? Compensation Plan Or MLM Software?
Compensation plan or software first? You need them both, but if you have neither yet, which should you acquire first? The answer may surprise you. The sequence matters. Which Is It? Watch the video below to learn the best answer to this question. If you contract for MLM software before your compensation plan has been designed,…
4 Reasons Not To Have A Direct Selling Company
There are many great reasons to start a direct selling company, but what are the reasons not to? Recently, I was asked this question by a prospective client. My answers helped him to confirm he should move forward into direct selling, so I am sharing them with you now because they may help you, too….
Why You Should Never Put Yourself Into Your Company’s Genealogy
Most of the articles I have written over the years while working with network marketing and party plan direct selling companies haven’t been controversial. This is NOT one of them. The Issue Several times each year, we learn that a client of ours or a prospective client is planning to (or already has) inserted the…
Investors, What Do They Want?
If you have a great idea for a new business, you may need some financial help to get your business off the ground. To get funding, you should think of yourself as a salesperson with potential investors as your customers. The best salespeople believe it’s smart to get to know your customers. If you are…
Should Your Company Be Easy On Performance Requirements And Expectations?
Some people who start companies believe that they need to be really nice to their representatives. Their MLM startup or new party plan company is not going to be like the others. Their philosophy is to offer an opportunity that is easy on performance requirements and expectations. The thought is that if we don’t ask…
Do You Know How Much It Costs To Start A Direct Selling Company?
How much does it cost to start a direct selling company? This is a good question to ask, but a difficult one to answer because there isn’t a single magic number to give you. I can tell you that our clients have launched their businesses for as little as $20,000 and as much as $2,000,000….
The Dynamic Duo
Our dynamic duo is one you should know about if you have a new or established network marketing or party plan company. Like all duos, this one has two parts. Which Comes First? Does It Matter? Watch the video below to find out what those two parts are and what is best for your company….
Why You Should Get Into Your Learning Zone
There are two worlds in which you live – the “Performance Zone” and the “Learning Zone.” In his TED talk, Eduardo Briceño talks about these two zones and why it’s important for you to spend time in both of them. When we go into the Learning Zone, we make a decision to spend some time…
9 Tales That Teach
Over the years that I’ve worked to improve party plan and network marketing companies, I’ve seen the results of mistakes made by others with good intentions. Admiral Rickover once said, “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” I agree. There is wisdom to be learned from…
Tips For Your Company’s First Year
You’ve built a direct selling company and you’re open for business. Can you be patient and just wait for your sales force to do their part? No, you can’t. You can’t afford to stand still. You need to keep moving forward. You have much more work to do. The time for resting is later. Start…
Advice For Your Company’s First Year
You’ve built a direct selling company and you’re open for business. Can you be patient and just wait for your sales force to do their part? No, you can’t. You can’t afford to stand still. You need to keep moving forward. You have much more work to do. The time for resting is later. …