Sylvina Consulting is a publisher of great educational content for new and established direct selling, network marketing and referral marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also…
How to Survey a Direct Selling Sales Force
What are they thinking? If you’re not asking this question about your salesforce, you should be! While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes.
When Should I Ask A Direct Selling Business Consultant For Help?
You have put a lot of time, money, and energy into your direct selling, network marketing, referral marketing, party plan, or social selling company. It’s your baby, but it’s not always easy to be a good parent of your company. You may be wondering when is it time to ask a direct selling business consultant…
How Do I Attract Top Leaders To My Company?
If you have an established direct selling or referral marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record. But what if you’re new or your annual sales are less than $50 million? To attract top leaders, your track record isn’t…
The Rules of Recognition
As a direct selling company or a referral marketing company, one of your primary goals should be to attract and retain your independent sales representatives. Distributors and consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own businesses. This means…
VP Of Sales – How To Save Yourself
Did you know that your position has the greatest failure rate of all positions in a direct selling company? That’s the bad news. The good news is that you can do many things to improve your odds to stay in your job. Why Failure Happens Poor Communication It’s common for the VP of Sales to…
How Do I Get My Reps To Improve Their Customer Service?
“I shop quite a bit and spend a lot of money, but it isn’t often that I have encountered a company or a representative that is all about the customer. I will certainly be a repeat customer!” Wouldn’t you like to receive this message? Here are some things you need to know about customer service:…
Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Everyone loves a good story, especially one that makes a point as this one does. When Retention…
Can Rapport Building Be Taught?
Rapport is what we all seek. It can help bring harmony and balance into our daily lives. Rapport is part of the foundation on which we build our success in life and in business. It is imperative that direct selling business owners and independent consultants build rapport with customers, representatives, and potential recruits. They use…
Do You Need A Business Plan?
If you are thinking about or are in the midst of creating a direct selling or MLM company, you may be wondering if you need a business plan. A business plan is like a road map to a specific destination. You’re more likely to get to your destination if you have a map (or GPS!)…
Be Sure To Communicate Your Company’s Values
Walt’s nephew, Roy Disney, said, “It’s not hard to make decisions when you know what your values are.” As the owner of a network marketing or party plan company, you probably want everyone to share the vision you have for your company. How do you do that? It’s best to start by defining your values. …
Training Your Independent Representatives
Your company’s success depends in part on how well your independent representatives are trained. Are you training on the right topics, in the right ways? Training Topics Your independent representatives need to be trained on several topics. To see what those topics are, watch our video. Feel free to take notes and/or screenshots so you…