Building or growing a business is very much like running a race. Are you running a marathon or a sprint? The answer is important. Let’s find out if you’re in the right race. A Marathon If your business is like a marathon, your focus is on a finish line many years out. You realize in…
How to Survey a Direct Selling Sales Force
What are they thinking? If you’re not asking this question about your salesforce, you should be! While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes.
A Recipe for Successful Team Conference Calls
Like a cake, the secret for a successful team conference call depends on the right mix of ingredients. Whether the call is to be held by the company with its top leaders, or by a leader with her team, our recipe works for both. 1. Start on Time with a Roll Call When you start…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
VP Of Sales – How To Save Yourself
Did you know that your position has the greatest failure rate of all positions in a direct selling company? That’s the bad news. The good news is that you can do many things to improve your odds to stay in your job. Why Failure Happens Poor Communication It’s common for the VP of Sales to…
Training Your Independent Representatives
Your company’s success depends in part on how well your independent representatives are trained. Are you training on the right topics, in the right ways? Training Topics Your independent representatives need to be trained on several topics. To see what those topics are, watch our video. Feel free to take notes and/or screenshots so you…
Everything You Need To Know About Creating A Unique Selling Proposition
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions…
Thumper’s Wisdom
In the classic Disney film “Bambi”, the rabbit Thumper offered some great advice. He said, “If you can’t say somethin’ nice, don’t say nothin’ at all.” What does this have to do with direct selling? The answer is “a lot.” Something Good When people join a direct selling company, they are…
Secrets To A Successful Conference Call
Successful conference calls truly are great because they produce wondrous results. Participants not only learn important information but also get motivated to do something positive for their business afterward. Watch our life-changing video below to hear our tips on how to conduct a successful conference call. Successful Conference Calls Like a cake,…
Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Everyone loves a good story, especially one that makes a point like this one does. Watch our video below…
Teaching How To Sell Your Products And Services
Answer this question: “What do your independent sales representatives need to know to be the best salespeople for your products or services?” If only life was that simple. While knowledge is important, being a good salesperson takes more than just information. Watch the video below to learn how to teach others to successfully sell your…
What I Learned In South Africa
Travel to a foreign land for me is always a learning experience, but when I can do it while helping direct selling companies and their field leaders, it’s even sweeter. Part One On my recent trip to South Africa, I conducted two Focus On Recognition workshops in Johannesburg and Cape Town that was attended by…