Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions… [Read More]
Thumper’s Wisdom
In the classic Disney film “Bambi”, the rabbit Thumper offered some great advice. He said, “If you can’t say somethin’ nice, don’t say nothin’ at all.” What does this have to do with direct selling? The answer is “a lot.” Something Good When people join a direct selling company, they are in search of something… [Read More]
Secrets To A Successful Conference Call
Successful conference calls truly are great because they produce wondrous results. Participants not only learn important information but also get motivated to do something positive for their business afterward. Watch our life-changing video below to hear our tips on how to conduct a successful conference call. Successful Conference Calls Like a cake, the secret for… [Read More]
Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Everyone loves a good story, especially one that makes a point like this one does. Watch our video below… [Read More]
Teaching How To Sell Your Products And Services
Answer this question: “What do your independent sales representatives need to know to be the best salespeople for your products or services?” If only life was that simple. While knowledge is important, being a good salesperson takes more than just information. Watch the video below to learn how to teach others to successfully sell your… [Read More]
What I Learned In South Africa
Travel to a foreign land for me is always a learning experience, but when I can do it while helping direct selling companies and their field leaders, it’s even sweeter. Part One On my recent trip to South Africa, I conducted two Focus On Recognition workshops in Johannesburg and Cape Town that were attended by… [Read More]
MLM Startup Guide
If you are starting or growing a network marketing or a home party plan company, you need the best resources to help you to create, launch and grow your new business. Your goal is success, and to be successful you will need to do many things well. Start Here Start Here is our 250-page direct selling textbook with forms… [Read More]
Ask Victoria: Who Do I Hire First?
When you are starting a new direct selling company, you know you are going to need to hire employees. What types of people should you be hiring? Who should you hire first? Interestingly, the skills you will need in your first employees are the skills you don’t have, or the skills you don’t want to use… [Read More]
Do This For Project Failure
At some time in your life, you’ve probably read about what it takes for a project to be successful. Equally important, however, is knowing what you should not do. Whether your project is an MLM software implementation, the launch of a new direct selling company or the relaunch of one, a marketing campaign, or anything else… [Read More]
Training Done Right
Your company’s success depends in part on how well your independent representatives are trained. Are you training on the right topics, in the right ways? Training Topics Your independent representatives need to be trained on several topics. These are: History of your company and your company story Your products or services, and their features… [Read More]