If you have an established direct selling or referral marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record. But what if you’re new or your annual sales are less than $50 million? To attract top leaders, your track record isn’t…
The Rules of Recognition
As a direct selling company or a referral marketing company, one of your primary goals should be to attract and retain your independent sales representatives. Distributors and consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own businesses. This means…
VP Of Sales – How To Save Yourself
Did you know that your position has the greatest failure rate of all positions in a direct selling company? That’s the bad news. The good news is that you can do many things to improve your odds to stay in your job. Why Failure Happens Poor Communication It’s common for the VP of Sales to…
How Do I Get My Reps To Improve Their Customer Service?
“I shop quite a bit and spend a lot of money, but it isn’t often that I have encountered a company or a representative that is all about the customer. I will certainly be a repeat customer!” Wouldn’t you like to receive this message? Here are some things you need to know about customer service:…
Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Everyone loves a good story, especially one that makes a point as this one does. When Retention…
Can Rapport Building Be Taught?
Rapport is what we all seek. It can help bring harmony and balance into our daily lives. Rapport is part of the foundation on which we build our success in life and in business. It is imperative that direct selling business owners and independent consultants build rapport with customers, representatives, and potential recruits. They use…
Do You Need A Business Plan?
If you are thinking about or are in the midst of creating a direct selling or MLM company, you may be wondering if you need a business plan. A business plan is like a road map to a specific destination. You’re more likely to get to your destination if you have a map (or GPS!)…
Be Sure To Communicate Your Company’s Values
Walt’s nephew, Roy Disney, said, “It’s not hard to make decisions when you know what your values are.” As the owner of a network marketing or party plan company, you probably want everyone to share the vision you have for your company. How do you do that? It’s best to start by defining your values. …
Training Your Independent Representatives
Your company’s success depends in part on how well your independent representatives are trained. Are you training on the right topics, in the right ways? Training Topics Your independent representatives need to be trained on several topics. To see what those topics are, watch our video. Feel free to take notes and/or screenshots so you…
When Is It Time To Hire An Incentive Travel and Meeting Management Company?
5 Ways to Know When Planning corporate meetings and incentive travel events seems simple at first. You just book a hotel, arrange some travel and you are all set, right? Wrong. Even though we have all attended them, running them in a flawless and professional manner is a completely different story. The reality is that…
Good Communication
Communication with the field is one of many vital ingredients in the success formula for direct selling companies. It should start within minutes of receipt of a new representative’s application. An automated email from your company should be sent confirming acceptance of the application, along with some words of thanks and excitement. In the starter…
Your Business: Marathon or Sprint?
Building or growing a business is very much like running a race. Are you running a marathon or a sprint? The answer is important. Let’s find out if you’re in the right race. A Marathon If your business is like a marathon, your focus is on a finish line many years out. You realize in…