For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies.
I see network marketing as “red” and party plan as “blue”. You will soon understand why there can be no purple.
The business model you select is important, for each motivates and rewards different behaviors. The pricing, sales techniques, and compensation plan design approach for each model is different from the other.
While purple is a beautiful color and a favorite of many, as a direct selling and compensation plan expert, I do not believe in purple direct selling companies. A direct selling company must clearly select red (network marketing) or blue (party plan) as its business model.
If you would like to read more on this topic, click red and blue, but no purple.
What Does Sylvina Consulting Do?
Sylvina Consulting designs, reviews, and improves
- Compensation Plans
- Business Concepts
- Business Plans
- Marketing Plans
- Strategic and Operational Plans
- Recruiting Strategies
- Pilot Programs
- Fast Start Programs
- Recognition Awards and Incentives
- Hostess Rewards Programs
- Marketing Collateral
- Starter Kits
- Training Materials
- Key Operating Indicators
- Policies and Procedures
Sylvina also provides information technology consulting services, including
- Business Analysis
- Software Requirements Documents
- Software and Vendor Evaluation
- Software Design
- Data Migration
- Project Management
We Also Teach Companies
Did you know that Sylvina Consulting also publishes the top-rated book, Start Here: The Guide To Building And Growing Your Direct Selling Company and hosts the Direct Selling Edge Conference, the two-day school for new and established companies?