Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
A Map To Get To Your Gold
What is… a map to get to your gold? a bible for all direct selling companies? a consultant in a book? the most valuable $300 you’ll ever spend on your business? Our “Start Here” book is all of these and more. If you are starting or growing a network marketing or a party plan company,…
Hostess Videos
Party plan companies offer opportunities to get out of the house or to get online in the evening or on a weekend to socialize with friends and to spend money. Friends or acquaintances of the hostess will attend and make purchases, all because a friend invited them to the party. The personal invitation is a…
How Should Hostesses Be Rewarded?
Hostess rewards programs are an important element of party plan companies. These programs reward people who invite friends and acquaintances to their homes or to online events who purchase products or services from a consultant. Most often, rewards are free and discounted products. Have you ever wondered why we don’t just pay hostesses money? Here…
Differences: Customer Rewards And Hostess Rewards
Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this video, I will explain these differences so you will see why a one-size-fits-both approach won’t work. …
Why Hostesses Can Become Territorial
A successful home party is one that generates bookings. A booking is a commitment by a guest who agrees to host her own party on a specific date. Without bookings, there are no more parties. Sometimes hostesses don’t want their guests hosting another party. They want their guests to purchase only at their parties. You…
Customer Loyalty and Hostess Rewards Programs
Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this article, I will explain these differences so you will see why a one-size-fits-both approach won’t work. …
Direct Selling: How To Sell Less Profitable Products
As compensation plan experts, we always ask our clients about the costs of their products and services relative to retail or wholesale prices. We’ve written extensively about the importance of the multiplier, the ratio of retail price divided by landed cost. The multiplier and the targeted pre-tax profit for the company determine the funds available…
Ask Victoria: What Is The Most Dangerous Thought?
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away.
Ask Victoria: What Are The Characteristics Of A Successful Catalog?
A successful catalog is a catalog that captures the attention of the buyer and encourages that buyer to order from your company. Here are some tips I’ve learned over the years that can help you to create successful product catalogs: Avoid small non-representative pictures of your products. Make all photos large enough to show details….
Ask Victoria: How Do I Make January Better?
In the month of December, everyone does everything they can to get sales and, for the most part, by the end of the month, we are all exhausted. In the world of direct selling, for many companies, January is a slow month in terms of sales. So, what can you do to make January a…
When Hostesses Become Territorial
A successful home party is one that generates bookings. A booking is a commitment by a guest who agrees to host her own party on a specific date. Without bookings, there are no more parties. Sometimes hostesses don’t want their guests hosting another party. They want their guests to purchase only at their parties. You…