Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this article, I will explain these differences so you will see why a one-size fits both approach won’t work…. [Read More]
Direct Selling: How To Sell Less Profitable Products
As compensation plan experts, we always ask our clients about the costs of their products and services relative to retail or wholesale prices. We’ve written extensively about the importance of the multiplier, the ratio of retail price divided by landed cost. The multiplier along with the targeted pre-tax profit for the company determines the funds… [Read More]
When Hostesses Become Territorial
A successful home party is one that generates bookings. A booking is a commitment by a guest who agrees to host her own party on a specific date. Without bookings, there are no more parties. Sometimes hostesses don’t want their guests hosting another party. They want their guests to purchase only at their parties. You… [Read More]
Ask Victoria: Why Don’t We Pay Hostesses?
Hostess rewards programs are an important element of party plan companies. These programs reward people who invite friends and acquaintances to their homes who purchase products or services from a consultant. Most often, rewards are free and discounted products. Have you ever wondered why we don’t just pay hostesses money?