Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this video, I will explain these differences so you will see why a one-size-fits-both approach won’t work. …
Why Hostesses Can Become Territorial
A successful home party is one that generates bookings. A booking is a commitment by a guest who agrees to host her own party on a specific date. Without bookings, there are no more parties. Sometimes hostesses don’t want their guests hosting another party. They want their guests to purchase only at their parties. You…
Customer Loyalty and Hostess Rewards Programs
Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this article, I will explain these differences so you will see why a one-size fits both approach won’t work….
Direct Selling: How To Sell Less Profitable Products
As compensation plan experts, we always ask our clients about the costs of their products and services relative to retail or wholesale prices. We’ve written extensively about the importance of the multiplier, the ratio of retail price divided by landed cost. The multiplier along with the targeted pre-tax profit for the company determines the funds…
Ask Victoria: What Is The Most Dangerous Thought?
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away.
Ask Victoria: How Do I Make January Better?
In the month of December, everyone does everything they can to get sales and, for the most part, by the end of the month, we are all exhausted. In the world of direct selling, for many companies, January is a slow month in terms of sales. So, what can you do to make January a…
When Hostesses Become Territorial
A successful home party is one that generates bookings. A booking is a commitment by a guest who agrees to host her own party on a specific date. Without bookings, there are no more parties. Sometimes hostesses don’t want their guests hosting another party. They want their guests to purchase only at their parties. You…
Online Parties: Good Or Bad
You knew it was coming, but it was too late to hide. The Internet disrupted everything including books, newspapers, airline tickets, employment, and direct selling. To some, the party plan model may seem doomed to repeat the path of the dodo bird. Some people say, “Women don’t go to home parties anymore. They are too…
Ask Victoria: Why Don’t We Pay Hostesses?
Hostess rewards programs are an important element of party plan companies. These programs reward people who invite friends and acquaintances to their homes who purchase products or services from a consultant. Most often, rewards are free and discounted products. Have you ever wondered why we don’t just pay hostesses money?
All About Hostess Programs
Hostess programs are indeed like mini compensation plans for hostesses. They are designed to motivate specific behaviors. What behaviors are we talking about?