Creating a USP is work, work best accomplished by completing an exercise. Jot down the following information:
How is this product sold? One to one? At-home parties? Is it demonstrated? If so, what are the elements of the demonstration?
Identify how you apply or use your product.
How do you feel after you use it, wear it, taste it, etc.?
What is the experience of the customer while using the product? What is the experience after using it? How long will the experience last?
Make It Memorable
What does the customer remember about the product that makes her or him want to use it again or recommend it to others?
Sum up the benefits in as few words as possible. Try stating the benefits like this, “It blanks my blank.”
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