The average life of a direct selling or referral marketing representative with your company is short, unfortunately. Before it ends, we want to see two behaviors and after, we want to see one. Why Are Average Direct Selling Lives Short? By design, most direct selling and referral marketing opportunities are priced very affordably. We want…
How Do I Attract Top Leaders To My Company?
If you have an established direct selling or referral marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record. But what if you’re new or your annual sales are less than $50 million? To attract top leaders, your track record isn’t…
Why You Should Read Our Book
What is… a map to get to your gold? a bible for all direct selling companies? a consultant in a book? the most valuable $300 you’ll ever spend on your business? Our “Start Here” book is all of these and more. If you are starting or growing a network marketing or a party plan company,…
How Much Recruiting Do You Want From Your Leaders?
Recruiting is one of the most important behaviors we want to see from our independent representatives. Without recruiting, your direct selling company’s sales force will shrink. To grow or to stay the same size, all direct selling companies need new recruits. Recruiting can be performed by new representatives, representatives in the business awhile, new…
Retention Rules
Retention starts with recruiting. If your company isn’t recruiting new representatives, your business will grow smaller. Retention is just as important as recruiting. Retention is keeping your recruited representatives active in the business as long as possible. The impact of retention is huge. Do you know the average rate of retention of direct selling companies?
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
Master Distributors: Good Or Bad
A master distributor is a person you put at the top of your genealogy, the one in whose downline every other independent representative will be placed. Master distributors are optional. Should your company have a master distributor? In this post, I’ll explain the pros and cons of such an arrangement. Then, you can decide what’s…
Be A Top Direct Selling Company!
Would you like your company to be a top direct selling company? “Top” means one of the first on a list, but what kind of list are we talking about? In this post, we’ll examine what it could mean for you. Largest Annual Sales The largest direct selling companies in the world have annual…
Top 10 Problems of Direct Selling Companies
Direct selling companies face and conquer many problems as they launch, grow, and become successful enterprises. As top MLM consultants, we have observed that there are 10 types of problems faced by network marketing, MLM, and party plan direct selling companies. In this post, we will not only list them for you but also provide…
Sylvina’s Recruiting Videos
Recruiting is essential to the growth of all direct selling companies. Do you know everything you need to know about recruiting? If not, watch these Sylvina Consulting videos about recruiting. How Is Recruiting Different From Hiring Employees? 7 Must Have’s For A Recruiting Culture Why Is Recruiting Like Panning…
5 Reasons To Have An MLM Company
Several times each month, we talk with people who are uncertain about starting a multilevel marketing company. When I have these conversations, I give the caller the 5 reasons to have a multilevel marketing company. Would you like to know the 5 reasons? The 5 Reasons 1. Sell More Will your products or services sell…
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…