A master distributor is the person you put at the top of your genealogy, the one in whose downline every other independent representative will be placed. Master distributors are optional. Should your company have a master distributor? In this post, I’ll explain the pros and cons to such an arrangement. Then, you can decide what’s…
Be A Top Direct Selling Company!
Would you like your company to be a top direct selling company? “Top” means one of the first on a list, but what kind of list are we talking about? In this post, we’ll examine what it could mean for you. Largest Annual Sales The largest direct selling companies in the world have annual…
A Map To Get To Your Gold
What is… a map to get to your gold? a bible for all direct selling companies? a consultant in a book? the most valuable $300 you’ll ever spend on your business? Our “Start Here” book is all of these and more. If you are starting or growing a network marketing or a party plan company,…
Top 10 Problems of Direct Selling Companies
Direct selling companies face and conquer many problems as they launch, grow, and become successful enterprises. As top MLM consultants, we have observed that there are 10 types of problems faced by network marketing, MLM, and party plan direct selling companies. In this post, we will not only list them for you but also provide…
Sylvina’s Recruiting Videos
Recruiting is essential to the growth of all direct selling companies. Do you know everything you need to know about recruiting? If not, watch these Sylvina Consulting videos about recruiting. How Is Recruiting Different From Hiring Employees? 7 Must Have’s For A Recruiting Culture Why Is Recruiting Like Panning For…
5 Reasons To Have An MLM Company
Several times each month, we talk with people who are uncertain about starting a multilevel marketing company. When I have these conversations, I give the caller the 5 reasons to have a multilevel marketing company. Would you like to know the 5 reasons? The 5 Reasons 1. Sell More Will your products or services sell…
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…
How To Have A Successful Recruiting Culture
A direct selling executive once told me, “We don’t have a recruiting culture.” What exactly is a recruiting culture? The simple definition is a high rate of early recruiting. To have a recruiting culture, a company must do several important activities well. Watch my video to learn about them. Who Are Your Recruiters? In some direct…
Compensation Plans: Fast Start Programs
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes to…
Comparing Recruiting To Panning For Gold
Have you ever panned for gold? To us, recruiting is a lot like panning for gold. Everything looks like mud until you look closer. While most of your pan’s contents are mud, there may be little bits of gold in there, too. Don’t Prejudge It isn’t wise to make judgments about people when you first…
How To Have A Recruiting Culture
Direct selling companies like to count new recruits and they like to count recruiters, too. While the counts of recruits and recruiters are good to know, what is even more important is discovering some very specific information about your recruiters. Data Tells All At Sylvina Consulting, we improve compensation plans, but before we can improve…
The Difference Between Recruiting And Hiring Employees
Sometimes we forget that independent representatives are not employees. Recruiting is different from hiring employees. Understanding the difference is very important to both direct selling companies and independent representatives. When we forget about the difference, our expectations don’t match reality and then we can get cranky. The Difference Don’t get cranky. Instead, watch the video…