A direct selling executive once told me, “We don’t have a recruiting culture.” What exactly is a recruiting culture? The simple definition is a high rate of early recruiting. To have a recruiting culture, a company must do several important activities well. Watch my video to learn about them. Who Are Your Recruiters? In some direct selling companies,… [Read More]
Compensation Plans: Fast Start Programs
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes to… [Read More]
Comparing Recruiting To Panning For Gold
Have you ever panned for gold? To us, recruiting is a lot like panning for gold. Everything looks like mud, until you look closer. While most of your pan’s contents are mud, there may be little bits of gold in there, too. Don’t Prejudge It isn’t wise to make judgments about people when you first… [Read More]
How To Have A Recruiting Culture
Direct selling companies like to count new recruits and they like to count recruiters, too. While the counts of recruits and recruiters are good to know, what is even more important is discovering some very specific information about your recruiters. Data Tells All At Sylvina Consulting, we improve compensation plans, but before we can improve… [Read More]
The Difference Between Recruiting And Hiring Employees
Sometimes we forget that independent representatives are not employees. Recruiting is different from hiring employees. Understanding the difference is very important to both direct selling companies and independent representatives. When we forget about the difference, our expectations don’t match reality and then we can get cranky. The Difference Don’t get cranky. Instead, watch the video… [Read More]
15 Reasons To Attend The Direct Selling Edge Conference
Q: What is the Direct Selling Edge Conference? A: This conference is a unique two-day school for new and established direct selling company owners and employees to learn how to better operate their businesses. Q: Who should attend? A: If you currently are, or will be, an owner, executive, or employee of a network marketing,… [Read More]
Understand Why People Choose To Sponsor
One of the most misunderstood behaviors in direct selling is the sponsoring behavior. Sponsoring, also known as recruiting, is the introduction of a direct selling company to a prospective independent sales representative. People choose to sponsor others when it is in their best interest to do so. Why People Sponsor Let’s examine separately each of… [Read More]
Founder Program Wisdom
A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements. However, not everyone knows this. Some companies think a good Founders Program is one that recognizes one of the following situations: everyone who joins by September 1 the first… [Read More]
How Much Recruiting Do You Want From Your Leaders?
Recruiting is one of the most important behaviors we want to see from our independent representatives. Without recruiting, your direct selling company’s sales force will shrink. To grow or to stay the same size, all direct selling companies need new recruits. Recruiting can be performed by new representatives, representatives in the business awhile, new… [Read More]
Ask Victoria: Why Is Recruiting Like Panning For Gold?
Have you ever panned for gold? To me, recruiting is a lot like panning for gold. Everything looks like mud, until you look closer. While most of your pan’s contents are mud, there may be little bits of gold in there, too. Don’t Prejudge It isn’t wise to make judgments about people when you first… [Read More]
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