The average life of a direct selling or referral marketing representative with your company is short, unfortunately. Before it ends, we want to see two behaviors and after, we want to see one. Why Are Average Direct Selling Lives Short? By design, most direct selling and referral marketing opportunities are priced very affordably. We want…
How Do I Attract Top Leaders To My Company?
If you have an established direct selling or referral marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record. But what if you’re new or your annual sales are less than $50 million? To attract top leaders, your track record isn’t…
Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Everyone loves a good story, especially one that makes a point as this one does. When Retention…
Why You Should Read Our Book
What is… a map to get to your gold? a bible for all direct selling companies? a consultant in a book? the most valuable $300 you’ll ever spend on your business? Our “Start Here” book is all of these and more. If you are starting or growing a network marketing or a party plan company,…
What Should I Do About Leaders Who Stop Leading?
Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative. That’s the good news. The bad news is that, eventually, all leaders stop acting like leaders. Why? There are many reasons and there is a lot you…
Why Do They Leave?
Did you know that the average direct selling company experiences an annual retention rate of only 20% for new representatives? It’s shocking, but who wants to be average? Wouldn’t you rather your company be better than average? You bet you would! Before telling you what you can do to raise your rate of retention, let’s…
Retention Rules
Retention starts with recruiting. If your company isn’t recruiting new representatives, your business will grow smaller. Retention is just as important as recruiting. Retention is keeping your recruited representatives active in the business as long as possible. The impact of retention is huge. Do you know the average rate of retention of direct selling companies?
Pruning Your Tree: When To Deactivate Your Reps
Terminations, deactivations, and reclassifications are all terms used to describe the process used by network marketing and party plan companies to end the businesses of their independent representatives due to insufficient activity. Having consulted with direct selling companies for almost 30 years, I have seen a wide variety of approaches used by direct selling companies…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
Where Do Leaders Come From?
WHAT IS A LEADER? In general terms, a leader is a person who has personally enrolled “so many” others and who is active in the business by meeting or exceeding the minimum personal and group volume requirements of the company’s compensation plan. It would be great if everyone who joined a direct selling company became…
Top 10 Problems of Direct Selling Companies
Direct selling companies face and conquer many problems as they launch, grow, and become successful enterprises. As top MLM consultants, we have observed that there are 10 types of problems faced by network marketing, MLM, and party plan direct selling companies. In this post, we will not only list them for you but also provide…
Why Your Independent Representative Attrition Rate Is So High
The rate of attrition of independent representatives of direct selling companies is high for many reasons. Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and that great products are all…