The Direct Selling Edge Conference has become the best and most informative two-day school for new and young network marketing and party plan companies. MLM lawyer Kevin Thompson of ThompsonBurton and MLM compensation plan consultant Jay Leisner of Sylvina Consulting invite owners and employees of network marketing and party plan companies to attend their two-day direct… [Read More]
Pruning Your Tree: When To Deactivate Your Reps
Terminations, deactivations, and reclassifications are all terms used to describe the process used by network marketing and party plan companies to end the businesses of their independent representatives due to insufficient activity. Having consulted with direct selling companies for almost 30 years, I have seen a wide variety of approaches used by direct selling companies… [Read More]
How To Grow Your Company Faster
If you have a direct selling company, you probably want it to grow faster. Faster means more reps, more sales, more sales per rep, and more retention. So, how do you get all of these mores? First, you need to be ready for growth. How To Get Ready For Growth Let’s discuss products and services… [Read More]
Be A Student of Direct Selling
Do you have a new or young direct selling company? Start the new year right with two full days of direct selling education at the Direct Selling Edge Conference in Franklin (Nashville), Tennessee on January 23 and 24, 2014. What Will I Learn? Join Sylvina Consulting and other seasoned industry pros as we guide you… [Read More]
Why Do They Leave?
Did you know that the average direct selling company experiences an annual retention rate of only 20% for new representatives? It’s shocking, but who wants to be average? Wouldn’t you rather your company be better than average? You bet you would! Before telling you what you can do to raise your rate of retention, let’s… [Read More]
The Golden Rules of Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different.
Retention Rules
Retention starts with recruiting. If your company isn’t recruiting new representatives, your business will grow smaller. Retention is just as important as recruiting. Retention is keeping your recruited representatives active in the business as long as possible. The impact of retention is huge. Do you know the average rate of retention of direct selling companies?