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You are here: Home / Compensation Plans / Compensation Plan Myths

Compensation Plan Myths

November 2, 2021 By admin Leave a Comment

A myth is something many people believe to be true, but it’s not.  Sometimes if you believe a myth, you can get hurt.

Compensation plan myths are especially dangerous because they can lead to poor business decisions that can kill or wound your company.  In this article, we’ll share 6 of them with you.

 

Myth #1:  Simple Is Better

Almost everyone wants their compensation plan to be simple.  There is a widely held belief that compensation plans don’t need to be so complex.  If only it were so.

There is only one good thing about simple compensation plans and that is, they can be explained easily. Other than that, simple plans are bad for your business and the business of your independent representatives.

This is because simple compensation plans don’t motivate and reward the 12 essential behaviors that we want from your sales force.

If you look at the compensation plans of successful companies, you will see that none of them are simple.

Myth #2:  Most People Will Recruit

“This business is all about recruiting.  That means everyone who joins my company (or almost everyone) will recruit others.   That’s a fact.”

Actually, that’s a myth!  The truth is that most people won’t ever recruit, but fortunately, some of them will.

For direct selling companies who discourage joining just for product discounts, the percentage who will recruit at least one will fall between 15% and 35%.  If your barrier to entry is low and people will join just to save money when they order your products, your rate of recruiting may be less than 15%.

If your compensation plan is designed based on the assumption that almost everyone will recruit, you will have a big problem.

Myth #3:  I Should Borrow Another Company’s Plan

“If it’s good for company ABC who is successful, then if I borrow their plan perhaps with a few changes, that means I will be successful, too.”

Nope, that is myth #3. The compensation plan is an important ingredient in the recipe for success, but it’s not the only ingredient, and using another company’s plan can turn out to be a very bad business decision.

If you do this, you are assuming your company will make the same decisions the other company made when its plan was designed. Here is the problem… You don’t have enough information to know whether these decisions that were made by others for their company are appropriate for you and your company.

So, when can I use another company’s compensation plan?

Myth #4:  I Should Build My Own Plan

Designing a compensation plan is a lot like building a new house.  For your home to be structurally sound, financially affordable, legally compliant with building codes, and designed to last your family for years as it grows and its needs change, it’s wise to have experts design your home and other experts to build it.

The average Joe or Jill doesn’t have the skills and experience to be able to design a compensation plan that will work well to attract and compensate new reps, encourage and reward leadership development, and provide the ability to generate full-time income and more for top performers.  The majority of people do not know how to design a legal compensation plan either, because they don’t know the laws.

That’s why most people don’t build their own houses or design their own compensation plans.  When a compensation plan is needed, they hire a direct selling expert.

Myth #5:  I Should Patent My Compensation Plan

A patent is an exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a specific number of years.

The purpose of a patent is to protect your invention by preventing others from benefiting financially from it. Patents are granted for new inventions or new uses of inventions.

Multilevel compensation plans are built with components, almost all of which have been used before by other companies. So, it would be very difficult to obtain a patent on your compensation plan unless it was so different from others in all aspects. And if it was so different, it would probably not be very good.

You may have read about compensation plans that are “patent pending.” This means a patent application was filed for a plan. It doesn’t mean a patent was granted or ever will be.

Don’t waste your time filing a patent application for your compensation plan.

Myth #6:  Matrix Compensation Plans Are Good

There are different types of compensation plans. One of them is a “matrix.”

Matrix compensation plans operate with a structure that limits the number of representatives who can be placed on the first level. With a matrix compensation plan, the upline helps to build the downline. This is called “spillover.”

For example, if a company used a 3×5 matrix, each representative would have, at most, three representatives placed on his first level. Each of the three positions immediately below a representative can be filled by the representative or by an upline representative.

When the first level is full, the sponsor chooses specifically where to place a newly enrolled representative, or direct selling software can place the new representative in the first open position.

I believe that history is a good teacher. Do you know how many direct selling companies with matrix compensation plans have made it to their 10th birthday?

The answer is one and that one, Melaleuca, uses the enrollment structure for qualification requirements. The matrix structure is used only for placement. Every other company that has chosen to use a matrix compensation plan has lived a short life.

There is a reason for this, and that is, if you tell your reps they don’t have to work very hard due to spillover, they will listen to you. Not working hard is exactly what you don’t want them to do.

Conclusion

The best way to prevent these and other compensation plan myths from endangering your company is to hire compensation plan expert Jay Leisner at Sylvina Consulting to improve or design your compensation plan.

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Related

Filed Under: Compensation Plans Tagged With: compensation plan myths, direct selling, matrix, MLM, Party Plan, simple

About Jay Leisner

P15Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving party plan and network marketing companies across the globe.

Direct Selling Startup GuideJay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

Direct Selling Edge ConferenceSylvina Consulting and Thompson Burton sponsor the pure education "Direct Selling Edge Conference Webinar" for new and young direct selling companies. The wisest direct selling executives never stop being students. They seek out opportunities to learn more. They understand that the long-term success of their companies depends on how much they know, so they make efforts to keep learning.

Broadcast live and with recordings included for later viewing, this powerful webinar will give you buckets of wisdom and guidance to help you on your journey.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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