Some companies choose to put their starter kits on sale from time to time, hoping that the substantially reduced price will motivate prospective representatives to enroll during a starter kit sale. Unfortunately, starter kit sales do more harm than good. Here’s Why Many people who purchase starter kits on sale join for product discounts…
About Preferred Customers
“All animals are equal, but some animals are more equal than others.” This is the line I remember from the book, Animal Farm. Substitute customers for animals and you’ll be good. Customers who purchase more frequently and spend more money have a greater value. All customers are not alike. Maximize Customer Value The goal of…
Ask Victoria: What Is The Most Dangerous Thought?
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away.
Ask Victoria: When Should Starter Kits Be Discounted?
Some companies choose to put their starter kits on sale from time to time, hoping that the substantially reduced price will motivate prospective representatives to enroll during a starter kit sale. Unfortunately, starter kit sales do more harm than good. Here’s why… Many people who purchase starter kits on sale join for product discounts only….
How To Price For Reps And Customers
One of the important decisions you will need to make for your new direct selling company is how to set prices for sales to your independent representatives and their customers. In this article, we’ll talk about options and provide you with some wisdom to help you in making your pricing decisions. Party Plan If yours…
How To Grow Your Company Faster
If you have a direct selling company, you probably want it to grow faster. Faster means more reps, more sales, more sales per rep, and more retention. So, how do you get all of these mores? First, you need to be ready for growth. How To Get Ready For Growth Let’s discuss products and services…
Starter Kits: Contents and Pricing
Starter kits are important. A starter kit should not be just a box of stuff you are sending to new representatives. What you put in them, how much you charge, and how they look when they are opened, matters. Kit Options Before we discuss what should go into a starter kit and how you should…
Starter Kits
The purpose of a Starter Kit is to provide your independent representatives with the essential items they need to get their businesses off to a great start. Watch this video for tips on creating yours. Have you wondered… How many enrollment choices you should offer your independent representatives? How you should price your…
A Must In Every Starter Kit
For 27 years, I have consulted with network marketing and party plan companies to help build and improve their businesses. Recently, I stumbled upon something that is the greatest breakthrough in marketing that our distribution channel has ever seen. I’ve made a special arrangement to introduce it to my clients and other direct selling companies…
Ask Victoria: Why Charge A Renewal Fee?
Some direct selling companies charge their independent representative’s annual renewal fees. Each company that charges a renewal fee does so usually for one of the following reasons: They provide their distributors with something of value, for example, a monthly magazine or a replicated website that they wish to charge them for, but not on a…
How to Offer Good Choices to Your Independent Reps
If you are like many direct selling companies, you may be offering choices to your independent representatives. If you do, make sure they are good ones! Good Choices A good choice is a choice that can be made easily, with no bad feelings afterwards. For example, if you offered two starter kit options, one for…
Ask Victoria: Why Is MLM Software So Expensive?
Unlike Microsoft Office software which is used by millions of people, MLM software is used by a relatively small number of companies. Our estimate is that 1,000 companies are using MLM software in the USA today. Supply and demand is one of the reasons for the high cost of software, but it isn’t the only…