As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or internet-based…
The Importance of Customer Acquisition
The hottest topic in direct selling today is customer acquisition. It is now more important than ever before for you to have many, many customers buying your products who are not independent representatives of your direct selling company. The Past Is Over There was a time in the recent past where network marketing…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
Wisdom About Starter Kits
Starter kits are important. A starter kit should not be just a box of stuff you are sending to new representatives. What you put in them, how much you charge, and how they look when they are opened, matters. To learn more, watch our informational video below. Some companies choose to put…
Should You Discount Your Starter Kits?
Some companies choose to put their starter kits on sale from time to time, hoping that the substantially reduced price will motivate prospective representatives to enroll during a starter kit sale. Unfortunately, starter kit sales do more harm than good. Here’s Why Many people who purchase starter kits on sale join for product discounts…
About Preferred Customers
“All animals are equal, but some animals are more equal than others.” This is the line I remember from the book, Animal Farm. Substitute customers for animals and you’ll be good. Customers who purchase more frequently and spend more money have a greater value. All customers are not alike. Maximize Customer Value The goal of…
Ask Victoria: What Is The Most Dangerous Thought?
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away. We Understand Thinking that the problems will go away by themselves is a topic that we discuss with many of our clients. The…
Ask Victoria: When Should Starter Kits Be Discounted?
Some companies choose to put their starter kits on sale from time to time, hoping that the substantially reduced price will motivate prospective representatives to enroll during a starter kit sale. Unfortunately, starter kit sales do more harm than good. Here’s why… Many people who purchase starter kits on sale join for product discounts only….
How To Price For Reps And Customers
One of the important decisions you will need to make for your new direct selling company is how to set prices for sales to your independent representatives and their customers. In this article, we’ll talk about options and provide you with some wisdom to help you in making your pricing decisions. Party Plan If yours…
How To Grow Your Company Faster
If you have a direct selling company, you probably want it to grow faster. Faster means more reps, more sales, more sales per rep, and more retention. So, how do you get all of these mores? First, you need to be ready for growth. How To Get Ready For Growth Let’s discuss products and services…
Starter Kits: Contents and Pricing
Starter kits are important. A starter kit should not be just a box of stuff you are sending to new representatives. What you put in them, how much you charge, and how they look when they are opened, matters. Kit Options Before we discuss what should go into a starter kit and how you should…
Starter Kits
The purpose of a Starter Kit is to provide your independent representatives with the essential items they need to get their businesses off to a great start. Watch this video for tips on creating yours. Have you wondered… How many enrollment choices you should offer your independent representatives? How you…