“All animals are equal, but some animals are more equal than others.” This is the line I remember from the book, Animal Farm. Substitute customers for animals and you’ll be good. Customers who purchase more frequently and spend more money have a greater value. All customers are not alike. Maximize Customer Value The goal of… [Read More]
Ask Victoria: When Should Starter Kits Be Discounted?
Some companies choose to put their starter kits on sale from time to time, hoping that the substantially reduced price will motivate prospective representatives to enroll during a starter kit sale. Unfortunately, starter kit sales do more harm than good. Here’s why… Many people who purchase starter kits on sale join for product discounts only…. [Read More]
How To Price For Reps And Customers
One of the important decisions you will need to make for your new direct selling company is how to set prices for sales to your independent representatives and their customers. In this article, we’ll talk about options and provide you with some wisdom to help you in making your pricing decisions. Party Plan If yours… [Read More]
Starter Kits: Contents and Pricing
Starter kits are important. A starter kit should not be just a box of stuff you are sending to new representatives. What you put in them, how much you charge, and how they look when they are opened, matters. Kit Options Before we discuss what should go into a starter kit and how you should… [Read More]