The Pandemic Effect For many direct selling companies, the COVID-19 pandemic was responsible for increases in recruiting and sales, because people were looking for ways to earn money while quarantined. Since the world reopened, the pandemic effect is in reverse, so today most direct selling companies are seeing reductions in recruiting and sales. The pandemic…
Why You Should Get Into Your Learning Zone
There are two worlds in which you live – the “Performance Zone” and the “Learning Zone.” In his TED talk, Eduardo Briceño talks about these two zones and why you need to spend time in both of them. When we go into the Learning Zone, we decide to spend some time learning so that when…
When Is The Best Time To Acquire MLM Software?
As you move forward to build your network marketing or party plan company, you’re probably thinking about sourcing MLM software. Your choice of a software provider is one of those big and important decisions that you need to make carefully and at the right time. So, when is the best time to acquire your MLM…
Do You Need A Business Plan?
If you are thinking about or are in the midst of creating a direct selling or MLM company, you may be wondering if you need a business plan. A business plan is like a road map to a specific destination. You’re more likely to get to your destination if you have a map (or GPS!)…
Pilot Programs, Pre-Launches, and Launches
If you are launching a new direct selling company, you may be contemplating the use of a pilot program and/or a pre-launch, before you launch your company. A pre-launch is also called a soft launch. Pilot Programs A pilot program is a group of activities planned as a test or a trial of a business…
What Do Investors Want?
If you have a great idea for a new business, you may need some financial help to get your business off the ground. To get funding, you should think of yourself as a salesperson with potential investors as your customers. The best salespeople believe it’s smart to get to know your customers. If you are…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling and network marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also has its…
Silly Reasons Not To Have A Business Plan
One of the topics I discuss with my clients and prospective clients is the importance of a direct selling business plan. When I bring this subject up, I hear some very interesting reasons why they don’t bother to write one. What Are Your Company’s Reasons? This video will explain why some businesses don’t write a…
Be A Top Direct Selling Company!
Would you like your company to be a top direct selling company? “Top” means one of the first on a list, but what kind of list are we talking about? In this post, we’ll examine what it could mean for you. Largest Annual Sales The largest direct selling companies in the world have annual…
Top 10 Problems of Direct Selling Companies
Direct selling companies face and conquer many problems as they launch, grow, and become successful enterprises. As top MLM consultants, we have observed that there are 10 types of problems faced by network marketing, MLM, and party plan direct selling companies. In this post, we will not only list them for you but also provide…
5 Reasons To Have An MLM Company
Several times each month, we talk with people who are uncertain about starting a multilevel marketing company. When I have these conversations, I give the caller the 5 reasons to have a multilevel marketing company. Would you like to know the 5 reasons? The 5 Reasons 1. Sell More Will your products or services sell…
The Differences Between Network Marketing And Party Plan Companies
For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies. I see network marketing as “red” and party plans as “blue”. You will soon understand why there can be no purple. The business model you…