There are two worlds in which you live – the “Performance Zone” and the “Learning Zone.” In his TED talk, Eduardo Briceño talks about these two zones and why it’s important for you to spend time in both of them. When we go into the Learning Zone, we make a decision to spend some time… [Read More]
Red And Blue, But No Purple
For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies. In this article, I see network marketing as “red” and party plan as “blue”. You will soon understand why there can be no purple. Both network… [Read More]
La Guía de Inicio Para Una Empresa de la Venta Directa
Si usted está iniciando o creciendo una compañía de mercadeo de red o reuniones en casa, o seriamente considerándolo comenzar empresa de venta directa, necesita de los mejores recursos para crear, lanzar, y hacer crecer su negocio nuevo. La meta es el éxito, y para ser exitoso necesita hacer muchas cosas bien. Comience Aquí Comience… [Read More]
MLM Startup Guide
If you are starting or growing a network marketing or a home party plan company, you need the best resources to help you to create, launch and grow your new business. Your goal is success, and to be successful you will need to do many things well. Start Here Start Here is our 250-page direct selling textbook with forms… [Read More]
Ask Victoria: What Are The Best Reasons Not To Write A Business Plan?
One of the topics I discuss with my clients and prospective clients is the importance of a direct selling business plan. When I bring this subject up, I hear some very interesting reasons why they don’t bother to write one. Here are some of them: My idea is too big. I can’t write it… [Read More]
Ask Victoria: When Is It OK To Launch With A Multiplier Less Than Five?
Your profitability as a direct selling company and the richness of your multilevel compensation plan each depends on your multiplier. What Is A Multiplier Your multiplier is the average number you get when you divide retail price by your landed cost. For example, if the retail price for an item is $50 and your landed… [Read More]
What Do Investors Want?
If you have a great idea for a new business, you may need some financial help to get your business off the ground. To get funding, you should think of yourself as a salesperson with potential investors as your customers. The best salespeople believe it’s smart to get to know your customers. If you are… [Read More]
Direct Selling Edge Conference
Where can you go to learn all about compensation plans, legal considerations, MLM software, social media, merchant accounts, tax obligations and more? If you are starting a new direct selling, party plan or network marketing company, you are hereby invited to join Sylvina Consulting, MLM attorney Kevin Thompson, and other direct selling professionals at the Direct Selling Edge… [Read More]
Pilot Programs, Pre-Launches, and Launches
If you are launching a new direct selling company, you may contemplating the use of a pilot program and/or a pre-launch, before you launch your company. A pre-launch is also called a soft launch. Pilot Programs A pilot program is a group of activities planned as a test or a trial of a business model. … [Read More]
Top 10 Problems of Direct Selling Companies
Direct selling companies face and conquer many problems as they launch, grow, and become successful enterprises. As top MLM consultants, we have observed that there are 10 types of problems faced by network marketing, MLM, and party plan direct selling companies. In this post, we will not only list them for you, but also provide… [Read More]