That’s easy. Just answer this question:
- “What do your independent sales representatives need to know to be the best salespeople for your products or services?”
If only life was that simple. While knowledge is important, being a good salesperson takes more than just information.
Selling is a skill, but not everyone sells the same way. Some people are aggressive closers, while others are consultative in their approach. Whenever teaching others how to sell, it’s important to remind them of this fact. You don’t need to be the stereotypical “pushy” salesperson to make a sale.
People learn differently. Some learn best by watching while others become wiser by reading or listening or simply doing the new activity. As you would do with your other training materials, it’s best when teaching others how to sell to use multiple forms of communication.
Rapport building is essential before a sale can be concluded. Consistency, follow-up, and several other good sales habits are equally important.
I enjoy sharing my experiences and wisdom on how to help others to be better sales teachers.