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You are here: Home / Recruiting / Recruiting: What Are The Most Common Facebook Mistakes?

Recruiting: What Are The Most Common Facebook Mistakes?

November 1, 2015 By admin Leave a Comment

One of the things I learned a long time ago is that in advertising, it’s recommended to have a call to action. We want prospective customers to do something when they read an advertisement.  Does this sound familiar?

Interestingly, when it comes to social media and recruiting, the advertising rule book offers the wrong advice. As a result, independent representatives of direct selling companies make key mistakes when they try to recruit on Facebook.

These mistakes were shared at the 2015 Go Pro Recruiting Mastery event in Las Vegas in October 2015 by four independent representatives of network marketing companies, each of whom has recruited more than 200 people using social media.

What Are The Mistakes?

  1. Responding with an overload of information.  When people comment on your posts, don’t reply with hundreds of words of information or links to websites, videos, or documents.  Start an online conversation with the person.  Keep your responses as short as they would be as if you were texting them.
  2. Including a call to action.  While the advertising gods may be smiling upon you, this is the biggest mistake you can make if your goal is to recruit.  Absolutely don’t have a call to action in your posts.  Instead, let those people who are curious about what you are doing make the first move to ask you about it.
  3. Mentioning your company’s name.  At this stage, engagement is more important than full disclosure. Keep the name of your company a secret at first; it will raise curiosity. Then, when your readers ask for more information, you can private message those who ask.  It is fun to start a conversation and see the interest build.
  4. Sending unsolicited links or messages to friends.  Don’t try to recruit by sending messages to people you know.  Let them learn about your income opportunity by reading your posts.
  5. Recruiting the friends of others.  Don’t try to recruit by sending messages to people you don’t know, either.  They will consider you to be spam.  You don’t want to be spam.
  6. Writing posts that are very long with a link to watch a video at the end.  Most people don’t read long posts.  For the ones that do, they won’t have the patience to watch a video afterwards.  Keep posts short.  If you want to include a link to a video, make sure you upload the video to Facebook directly (as Facebook shows posts with links to videos outside Facebook less frequently than videos that are uploaded to Facebook).  Keep your video short as well.  Make sure your video is not a commercial for your products or your income opportunity.
  7. Promoting products.  If your goal is to recruit independent representatives, blasting information about products isn’t going to work.  The time to talk about products is later, when you are having a conversation with your prospect.

What Should You Be Doing On Facebook?

  1. Be real.  Make sure that your profile picture, whether on your personal or business page, is a photo of you.  People want to see what you look like.  Keep your profile photo consistent, changing it perhaps once or twice a year at most.
  2. Make your business posts and About pages public.  If people are interested in getting to know you better, the last thing you want is to be a secret agent.
  3. Don’t put your company’s logo in your cover photo.  Instead, put a scenery photo there.  Don’t make it so easy to know which direct selling company you are with.
  4. Include photos and a bio with adjectives.  Describe yourself in positive terms.
  5. Be multi-faceted.  Pick five interests to post about, one of which is direct selling.
  6. Be consistent.  Post at least every day and sometimes even two to five times a day.  Be encouraging and upbeat about things you post.
  7. Express emotions.  Post about how things make you feel.
  8. Online, then offline. After interacting on Facebook and seeing their interest, private message the person and start a conversation.  When you know they are receptive, send a link to a short video for them to watch.  Then, ask if 6pm or 8pm tonight works well for a call or in-person meeting.  Build the relationship on Facebook; then take it offline as soon as possible.

 

 

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Filed Under: Recruiting, Social Media

About Jay Leisner

P15Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving party plan and network marketing companies across the globe.

Direct Selling Startup GuideJay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

Direct Selling Edge ConferenceSylvina Consulting and Thompson Burton sponsor the pure education "Direct Selling Edge Conference Webinar" for new and young direct selling companies. The wisest direct selling executives never stop being students. They seek out opportunities to learn more. They understand that the long-term success of their companies depends on how much they know, so they make efforts to keep learning.

Broadcast live and with recordings included for later viewing, this powerful webinar will give you buckets of wisdom and guidance to help you on your journey.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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