Are you still purchasing and giving others your business cards? Are your independent representatives? Heck, we don’t even have to talk with each other face to face anymore….or do we? We can just use our phones to text each other, so, I ask you, “Do we need to be passing out these pieces of paper?”
The answer is unequivocally “YES”. You ask why? Well, let me tell you.
Most Powerful Networking Tool
The business card is still the most powerful networking tool of all time because of its simplicity, speed of communication, and effectiveness. There are literally tens of billions of cards produced worldwide every year. While some sources cite declining sales and others say the business card printing business is thriving, there hasn’t yet been invented a better networking tool.
Memories of You
Handing someone a professional-looking business card makes a statement about you and your business. Business cards transfer more than just contact data. Together with the memory of your interaction, a business card transfers a story and leave mental imprints. When you make your conversation memorable by focusing on the needs of the other person, your business card becomes a positive memory trigger about you.
Here are two other great reasons that you still need business cards in 2013:
- People expect them. Have you ever been asked for one of your cards and you were out? A business person with no business cards? Really? Now that is embarrassing!
- If you are starting a new business, you just have to have one. Many new business owners want to have their business cards as soon as possible because they do not feel that they are “really” in business without a business card. Just as you want to feel you are in business, so do your independent representatives!
I suggest that you get yourself a well-designed business card and always have several with you always because there are business opportunities everywhere. Don’t leave home or the office without them! Be sure to convey this business tip to your representatives as well.
A Fun History Lesson
For hundreds of years, generations of humankind have given and received business cards.
Did you know that business cards date back all the way to the 15th century? Back then they were called “visiting cards.” They were big in China and Japan. Visiting cards announced your intention of meeting with another person. If you’re a history buff or just curious, read “6 Things You Didn’t Know About Japanese Business Card Etiquette.”