Not every type of product is ideal for the direct selling channel. Some are clearly better than others. If you’re going to introduce a new product, let it be a good one for direct selling. Questions To Answer In this video, I will ask you a series of questions about your products. Watch to find…
11 Steps To Programming A Compensation Plan
If you’re like me, when you want something done by others, you want it to be completed quickly. Compensation plan programming is one of those projects that takes longer than we’d like, usually much longer. If you’ve wondered why this video is for you. Compensation plans should be designed to motivate specific behaviors…
Sylvina’s Recruiting Videos
Recruiting is essential to the growth of all direct selling companies. Do you know everything you need to know about recruiting? If not, watch these Sylvina Consulting videos about recruiting. How Is Recruiting Different From Hiring Employees? 7 Must Have’s For A Recruiting Culture Why Is Recruiting Like Panning For…
To Have A Business Plan, Or Not?
One of the topics I discuss with my clients and prospective clients is the importance of a direct selling business plan. When I bring this subject up, I hear some very interesting reasons why they don’t bother to write one. What Are Your Company’s Reasons? This video will explain why some businesses don’t have a…
Training Videos
What do your independent sales representatives need to know to be the best salespeople for your products or services? If only life was that simple. While knowledge is important, being a good salesperson takes more than just information. Your company’s success depends in part on how well your independent representatives are trained. Are you training…
Focus On Binary Compensation Plans
The binary compensation plan is popular because it does what no other compensation plan type can do, and that is, it pays the upline on an unlimited number of levels of downline volume. Does that mean your plan should be a binary plan? Perhaps and perhaps not. In this video, I will explain the pros and…
Is It Okay To Pay Your Representatives In Products?
Wouldn’t it be great if you could pay your independent representatives in product instead of money? The good news is that there are times when product is the right form of compensation. In this video, I’ll share with you some of the wisdom I’ve learned in my 30 years of improving direct selling companies. …
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…
Who Should Design Your Compensation Plan?
If your MLM software provider offers to design your compensation plan, you need to know the reasons why this is a very bad idea. Conflict Of Interest You would like to have a compensation plan designed with your priorities and needs in mind. Your plan may have some unique aspects to it because you want…
The Differences Between Network Marketing And Party Plan Companies
For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies. I see network marketing as “red” and party plan as “blue”. You will soon understand why there can be no purple. The business model you…
Policies & Procedures: Sponsor Changes
Policies and Procedures are the rules that govern the relationship between a direct selling company and its independent representatives. When fully completed, they comprise about 60 different topics. Needless to say, this relationship is complicated! In this video, we will tackle one Policies and Procedures topic. That topic is “Sponsor Changes.” P&P: Sale Or…
Recognition Videos
If you own or are employed by a network marketing or party plan company, one of your primary goals should be to attract and retain your independent consultants. Direct selling consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own…