Most of the articles I have written over the years while working with network marketing, referral marketing, direct selling and party plan companies haven’t been controversial. This is NOT one of them. The Issue Several times each year, we learn that a client of ours or a prospective client is planning to (or already has)…
Video: One Hour of Direct Selling Legal Education
Did you know that the laws governing the direct selling and referral marketing channels are a complex tapestry involving state and federal statutes and an array of regulations? While direct selling attorneys are truly the experts when it comes to these laws, it is important for you if you operate or will soon operate a…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling, network marketing and referral marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also…
Compensation Plan Changes – Best Practices
Whenever a direct selling company or a referral marketing company is considering changing its compensation plan, there are reasons that this is happening. Either there are problems that need to be fixed, goals that need to be met, or both. Does Your Compensation Plan Have Problems? As compensation plan consultants, we can learn about a direct…
Compensation Plan Videos
Here are 27 educational videos on compensation plans that Jay Leisner, President of Sylvina Consulting, has recorded. Compensation plans are one of the most important ingredients in the recipe for direct selling company success. The more you know about multilevel compensation plans, the better. About Jay Leisner Jay Leisner is a top direct selling…
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…
Our Videos On Leadership
Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative. Everyone wants more leaders, but how do you get them? There are two schools of thought regarding leadership. One says leaders are born, that is, they have innate…
How Do You Calculate Landed Cost?
For a direct selling business to be profitable, it must have healthy gross margins. While margins can be calculated in several ways, at Sylvina Consulting we like to use what we call the “multiplier.” The multiplier is a ratio calculated as the suggested retail price of an item divided by the landed cost of the…
Compensation Plans: Structure Matters
In compensation plans, there are positions of achievement we call titles or ranks. To qualify for them, independent representatives meet volume and structure requirements. Both are measurements of organizational performance. A volume requirement is a measurement of volume from (a) an individual independent representative, (b) a group of independent representatives within one’s downline, or (b)…
The Best New Year’s Resolutions
As each new year approaches, there is societal pressure to make one or more New Year’s resolutions. Perhaps you have felt it, or maybe someone has asked you what yours are. As direct selling, referral marketing, and compensation plan consultants, we feel the pressure to make resolutions, too. Most Popular New Year’s Resolutions According to…
Why FTC Decisions On Vemma and Herbalife Matter To You
If your direct selling company has a multilevel compensation plan, it is in your best interest to be aware of the recent FTC actions against Vemma (August 2015) and Herbalife (July 2016) because your company and your compensation plan may have some of the same problems. Watch this video now to learn why these FTC actions…
Why Stair-Step Compensation Is No Longer Needed
For many years, stair-step compensation was commonly used in multilevel compensation plans, but times have changed. Just because another compensation plan designed in 1980 has a stair-step compensation plan, doesn’t mean your plan should include it today. In this video, I define and assess the relevance today of stair-step compensation. More Videos About Compensation…