“All animals are equal, but some animals are more equal than others.” This is the line I remember from the book, Animal Farm. Substitute customers for animals and you’ll be good. Customers who purchase more frequently and spend more money have a greater value. Preferred Customers All customers are not alike. Watch this video to… [Read More]
Recruiting is one of the most important behaviors we want to see from our independent representatives. Without recruiting, your direct selling company’s sales force will shrink. To grow or to stay the same size, all direct selling companies need new recruits. Recruiting can be performed by new representatives, representatives in the business awhile, new… [Read More]
If you are thinking about changing your direct selling company’s compensation plan you need to know about the inevitability of winners and losers. Winners are the people who are going to earn more as a result of your changes. Losers are those who will earn less. Why Have Losers? Whenever a compensation plan is changed,… [Read More]
If your direct selling company has a multilevel compensation plan, it is in your best interest to be aware of the recent FTC actions against Vemma (August 2015) and Herbalife (July 2016) because your company and your compensation plan may have some of the same problems. Watch this video now to learn why these FTC actions matter… [Read More]
In this five-minute video, Jay Leisner will show you what’s wrong with simple plans and what your compensation plan must do to motivate and reward the right behaviors.
If your direct selling, party plan, or network marketing company is new or young, the Direct Selling Edge Conference on September 4-5, 2014 is the place to go for answers and education. Come to Nashville to go to school to learn how to start and grow your party plan or network marketing company. This two-day educational… [Read More]
The purpose of a Starter Kit is to provide your independent representatives with the essential items they need to get their businesses off to a great start. Watch this 5-minute video for tips on creating yours. Have you wondered… How many enrollment choices you should offer your independent representatives? How you should price your kits?
In late January, my friend and partner in the Direct Selling Edge Conference, Kevin Thompson of ThompsonBurton interviewed me about compensation plans and what makes a company successful. Take a few minutes to listen to our conversation. It’s good stuff.