• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Sylvina Consulting, Inc.

Compensation Plan & Direct Selling Experts

  • 503.244.8787
  • About
    • The Sylvina Difference
    • Team Members
    • Our Mission
  • Reviews
    • Letters From Clients
    • More Reviews
  • Services
    • Expert Witness
    • Business Plans
    • Compensation Plans
    • Coaching For Companies
    • MLM Software Advice
    • Consulting For Startups
      • MLM Consulting
      • Party Plan Consulting
    • Consulting For Established Companies
      • MLM Consulting
      • Party Plan Consulting
  • Books and Conferences
    • Our “Start Here” Guide
    • — Reviews of Our Guide
    • Our MLM Software Book
    • Direct Selling Edge Conference
    • — Reviews of Direct Selling Edge Conference
    • Compensation Plan Conference Webinar
    • — Reviews of Compensation Plan Conference Webinar
    • All Events
    • Our Vimeo Channel
  • Articles
    • A-L Articles
      • All Videos
      • Business Plans
      • Communication
      • Compensation Plans
      • Direct Selling Events
      • Enrollment Options and Starter Kits
      • Hostesses
      • Interviews
      • Key Operating Indicators
      • Leadership
      • Legal
    • M-Z Articles
      • MLM Software
      • Pilot Programs
      • Policies & Procedures
      • Products
      • Recognition
      • Recruiting
      • Retention
      • Social Media
      • Startups
      • Training
  • Newsletters
    • Free Subscription
  • FAQ
  • Contact
You are here: Home / Archives for Customers

5 Ways To Get More Customers

January 1, 2023 By admin Leave a Comment

There was a time when network marketing companies sold most of their products to their independent representatives for their personal use, and this was not a problem. Back then, companies didn’t worry about having customers who were not representatives. Network marketing companies focused 99% of their attention on selling products or services to their representatives. …

Read More

Why Are Direct Selling Companies Struggling?

December 6, 2022 By admin Leave a Comment

The Pandemic Effect For many direct selling companies, the COVID-19 pandemic was responsible for increases in recruiting and sales, because people were looking for ways to earn money while quarantined. Since the world reopened, the pandemic effect is in reverse, so today most direct selling companies are seeing reductions in recruiting and sales. The pandemic…

Read More

3 Behaviors We Want From Our Reps

October 2, 2022 By admin Leave a Comment

The average life of a direct selling or referral marketing representative with your company is short, unfortunately.  Before it ends, we want to see two behaviors and after, we want to see one. Why Are Average Direct Selling Lives Short? By design, most direct selling and referral marketing opportunities are priced very affordably.  We want…

Read More

Why FTC Decisions On Vemma and Herbalife Matter To You

September 6, 2022 By admin 2 Comments

If your direct selling company has a multilevel compensation plan, it is in your best interest to be aware of the recent FTC actions against Vemma (August 2015) and Herbalife (July 2016) because your company and your compensation plan may have some of the same problems. Watch this video now to learn why these FTC actions…

Read More

How Do I Get My Reps To Improve Their Customer Service?

August 7, 2022 By admin Leave a Comment

“I shop quite a bit and spend a lot of money, but it isn’t often that I have encountered a company or a representative that is all about the customer. I will certainly be a repeat customer!” Wouldn’t you like to receive this message?  Here are some things you need to know about customer service:…

Read More

Should Party Plan Companies Worry About FTC Actions?

July 18, 2022 By admin Leave a Comment

Most of the sales of products by party plan companies are made to people who are not consultants. In 2015 and 2016, the Federal Trade Commission (FTC) filed orders against Vemma and Herbalife, each of which is a network marketing company.  One of their concerns was the lack of customers who were not representatives themselves.  Another…

Read More

The Best Measurements For Predicting Your Growth: Video

May 2, 2022 By admin Leave a Comment

Direct selling companies measure their businesses in many ways. While monthly sales are a good measure of company month-to-month or year-to-year performance, it isn’t the best measurement for predicting the future. The best measurement for predicting the future of a direct selling company is the number of leaders in your sales force.  This is because…

Read More

Why Don’t We Pay Hostesses?

April 3, 2022 By admin Leave a Comment

Hostess rewards programs are an important element of party plan companies.  These programs reward people who invite friends and acquaintances to their homes who purchase products or services from a consultant.  Most often, rewards are free and discounted products. Have you ever wondered why we don’t just pay hostesses money? Here are 4 reasons we don’t recommend…

Read More

Is There A Legal Requirement For Customer Sales?

January 4, 2022 By admin Leave a Comment

Party plan companies don’t ask this question, because almost all of their sales are to customers. If your company is a network marketing company, however, this is an important question to which you need to know both the short and the long answer. The Short Answer There is no legally mandated requirement that at least…

Read More

Independent Representatives And Their Downline Customers

April 30, 2019 By admin Leave a Comment

It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies.  One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…

Read More

9 Reasons To Have More Real Customers

April 12, 2019 By admin Leave a Comment

There was a time in the recent past when network marketing companies sold most of their products to their independent representatives for their personal use, and this was not a problem.  Back then, they didn’t worry about having customers who were not representatives. The U.S. Direct Selling Association had lobbied hard to include in their…

Read More

Why You Should Focus On Customers

September 12, 2018 By admin Leave a Comment

Customers are vital to the health of all businesses.  Direct selling companies have two types of customers – those who are representatives of the companies themselves and those who are not. Watch our video to learn more about pricing structures and how customers are good for business.  Learn my recommended strategies you can take to…

Read More

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Primary Sidebar

Grow Faster





Get Our 20 Secrets Report And Monthly Newsletters





Discover The Sylvina Difference



Watch, Listen & Learn



Follow Sylvina Consulting

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Footer

Contact Us

Office: 503.244.8787
Cell: 503.784.7873
Email: jay [at] sylvina.com

 

Follow Us

Search This Website

Copyright © 2022 Sylvina Consulting, Inc., 6663 SW Beaverton Hillsdale Hwy. #205, Portland, OR 97225 USA, office 503.244.8787 cell 503.784.7873 || Log in

  • About
  • Services
  • Reviews
  • Articles
  • Newsletters
  • FAQ
  • Contact
 

Loading Comments...