There was a time when network marketing companies sold most of their products to their independent representatives for their personal use, and this was not a problem. Back then, companies didn’t worry about having customers who were not representatives. Network marketing companies focused 99% of their attention on selling products or services to their representatives. …
Why Are Direct Selling Companies Struggling?
The Pandemic Effect For many direct selling companies, the COVID-19 pandemic was responsible for increases in recruiting and sales, because people were looking for ways to earn money while quarantined. Since the world reopened, the pandemic effect is in reverse, so today most direct selling companies are seeing reductions in recruiting and sales. The pandemic…
3 Behaviors We Want From Our Reps
The average life of a direct selling or referral marketing representative with your company is short, unfortunately. Before it ends, we want to see two behaviors and after, we want to see one. Why Are Average Direct Selling Lives Short? By design, most direct selling and referral marketing opportunities are priced very affordably. We want…
Why FTC Decisions On Vemma and Herbalife Matter To You
If your direct selling company has a multilevel compensation plan, it is in your best interest to be aware of the recent FTC actions against Vemma (August 2015) and Herbalife (July 2016) because your company and your compensation plan may have some of the same problems. Watch this video now to learn why these FTC actions…
How Do I Get My Reps To Improve Their Customer Service?
“I shop quite a bit and spend a lot of money, but it isn’t often that I have encountered a company or a representative that is all about the customer. I will certainly be a repeat customer!” Wouldn’t you like to receive this message? Here are some things you need to know about customer service:…
Should Party Plan Companies Worry About FTC Actions?
Most of the sales of products by party plan companies are made to people who are not consultants. In 2015 and 2016, the Federal Trade Commission (FTC) filed orders against Vemma and Herbalife, each of which is a network marketing company. One of their concerns was the lack of customers who were not representatives themselves. Another…
The Best Measurements For Predicting Your Growth: Video
Direct selling companies measure their businesses in many ways. While monthly sales are a good measure of company month-to-month or year-to-year performance, it isn’t the best measurement for predicting the future. The best measurement for predicting the future of a direct selling company is the number of leaders in your sales force. This is because…
Why Don’t We Pay Hostesses?
Hostess rewards programs are an important element of party plan companies. These programs reward people who invite friends and acquaintances to their homes who purchase products or services from a consultant. Most often, rewards are free and discounted products. Have you ever wondered why we don’t just pay hostesses money? Here are 4 reasons we don’t recommend…
Is There A Legal Requirement For Customer Sales?
Party plan companies don’t ask this question, because almost all of their sales are to customers. If your company is a network marketing company, however, this is an important question to which you need to know both the short and the long answer. The Short Answer There is no legally mandated requirement that at least…
Independent Representatives And Their Downline Customers
It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies. One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…
9 Reasons To Have More Real Customers
There was a time in the recent past when network marketing companies sold most of their products to their independent representatives for their personal use, and this was not a problem. Back then, they didn’t worry about having customers who were not representatives. The U.S. Direct Selling Association had lobbied hard to include in their…
Why You Should Focus On Customers
Customers are vital to the health of all businesses. Direct selling companies have two types of customers – those who are representatives of the companies themselves and those who are not. Watch our video to learn more about pricing structures and how customers are good for business. Learn my recommended strategies you can take to…