The Pandemic Effect For many direct selling companies, the COVID-19 pandemic was responsible for increases in recruiting and sales, because people were looking for ways to earn money while quarantined. Since the world reopened, the pandemic effect is in reverse, so today most direct selling companies are seeing reductions in recruiting and sales. The pandemic…
Policies and Procedures: Sale or Inheritance of an Independent Representative’s Business
Introduction Policies and Procedures are the rules that govern the relationship between a direct selling company and its independent representatives. When fully completed, they comprise about 60 different topics. In this post, we will tackle one of the Policies and Procedures topics. That topic is “Sale or Inheritance”. Sale or Inheritance Most businesses with revenue streams…
Should Party Plan Companies Worry About FTC Actions?
Most of the sales of products by party plan companies are made to people who are not consultants. In 2015 and 2016, the Federal Trade Commission (FTC) filed orders against Vemma and Herbalife, each of which is a network marketing company. One of their concerns was the lack of customers who were not representatives themselves. Another…
The Best Measurements For Predicting Your Growth: Video
Direct selling companies measure their businesses in many ways. While monthly sales are a good measure of company month-to-month or year-to-year performance, it isn’t the best measurement for predicting the future. The best measurement for predicting the future of a direct selling company is the number of leaders in your sales force. This is because…
Best Products for Direct Sales
All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product.
Compensation Plan Myths
A myth is something many people believe to be true, but it’s not. Sometimes if you believe a myth, you can get hurt. Compensation plan myths are especially dangerous because they can lead to poor business decisions that can kill or wound your company. In this article, we’ll share 6 of them with you. …
Can Rapport Building Be Taught?
Rapport is what we all seek. It can help bring harmony and balance into our daily lives. Rapport is part of the foundation on which we build our success in life and in business. It is imperative that direct selling business owners and independent consultants build rapport with customers, representatives, and potential recruits. They use…
Training Your Independent Representatives
Your company’s success depends in part on how well your independent representatives are trained. Are you training on the right topics, in the right ways? Training Topics Your independent representatives need to be trained on several topics. To see what those topics are, watch our video. Feel free to take notes and/or screenshots so you…
6 Compensation Plan Myths
A myth is something many people believe to be true, but it’s not. Sometimes if you believe a myth, you can get hurt. Compensation plan myths are especially dangerous because they can lead to poor business decisions that can kill or wound your company. In this video, I will share 6 of them with you….
Direct Selling: Yes Or No?
Are you looking at network marketing or party plan selling as a possible sales channel for your company? This is direct selling. Direct selling is the umbrella term often used to describe a business with independent representatives who can earn money on their personal sales as well as on the sales of others in their downline organization….
It’s What You Don’t Know
I began my career in direct selling in 1986 when I went to work for a company that develops and sells network marketing software. My previous background was software development, so I was hired as a programmer/analyst. Within a few months, I was promoted to project leader. In those days, project leaders did everything for their…
Good Communication
Communication with the field is one of many vital ingredients in the success formula for direct selling companies. It should start within minutes of receipt of a new representative’s application. An automated email from your company should be sent confirming acceptance of the application, along with some words of thanks and excitement. In the starter…