Not every type of product is ideal for the direct selling channel. Some are clearly better than others. If you’re going to introduce a new product, let it be a good one for direct selling. Questions To Answer In this video, I will ask you a series of questions about your products. Watch to find…
VP Of Sales – How To Save Yourself
Did you know that your position has the greatest failure rate of all positions in a direct selling company? That’s the bad news. The good news is that you can do many things to improve your odds to stay in your job. Why Failure Happens Poor Communication It’s common for the VP of Sales to…
11 Steps To Programming A Compensation Plan
If you’re like me, when you want something done by others, you want it to be completed quickly. Compensation plan programming is one of those projects that takes longer than we’d like, usually much longer. If you’ve wondered why this video is for you. Compensation plans should be designed to motivate specific behaviors…
Sylvina’s Recruiting Videos
Recruiting is essential to the growth of all direct selling companies. Do you know everything you need to know about recruiting? If not, watch these Sylvina Consulting videos about recruiting. How Is Recruiting Different From Hiring Employees? 7 Must Have’s For A Recruiting Culture Why Is Recruiting Like Panning For…
To Have A Business Plan, Or Not?
One of the topics I discuss with my clients and prospective clients is the importance of a direct selling business plan. When I bring this subject up, I hear some very interesting reasons why they don’t bother to write one. What Are Your Company’s Reasons? This video will explain why some businesses don’t have a…
Should You Permit Orders From Anyone On Your Company’s Website?
Will you permit anyone to place an order on your direct selling company’s website or must customers order only from the replicated websites of your representatives? Before you answer, understand that this question is actually on a controversial topic, as not all companies answer this one identically. Do you know all of your options? Here…
5 Reasons To Have An MLM Company
Several times each month, we talk with people who are uncertain about starting a multilevel marketing company. When I have these conversations, I give the caller the 5 reasons to have a multilevel marketing company. Would you like to know the 5 reasons? The 5 Reasons 1. Sell More Will your products or services sell…
Interview With Jay Leisner
In November 2019, the president of Sylvina Consulting was interviewed by Richard Sletcher for his MLM For CEOs podcast. This post contains the content of that podcast in written form. You will probably find Jay’s words to be as fascinating as Richard found them to be. Richard Sletcher I have the great pleasure of interviewing…
Training Videos
What do your independent sales representatives need to know to be the best salespeople for your products or services? If only life was that simple. While knowledge is important, being a good salesperson takes more than just information. Your company’s success depends in part on how well your independent representatives are trained. Are you training…
Focus On Binary Compensation Plans
The binary compensation plan is popular because it does what no other compensation plan type can do, and that is, it pays the upline on an unlimited number of levels of downline volume. Does that mean your plan should be a binary plan? Perhaps and perhaps not. In this video, I will explain the pros and…
Is It Okay To Pay Your Representatives In Products?
Wouldn’t it be great if you could pay your independent representatives in product instead of money? The good news is that there are times when product is the right form of compensation. In this video, I’ll share with you some of the wisdom I’ve learned in my 30 years of improving direct selling companies. …
Fast Start Programs: What You Need To Know
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps get off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes…