A good compensation plan is one of the most important ingredients in the recipe for direct selling success, but what makes a compensation plan good? It is good if it financially and ethically fits your business while motivating and rewarding very specific behaviors from your sales force. What are these 12 key behaviors?
Policies and Procedures: Sale or Inheritance of an Independent Representative’s Business
Introduction Policies and Procedures are the rules that govern the relationship between a direct selling company and its independent representatives. When fully completed, they comprise about 60 different topics. In this post, we will tackle one of the Policies and Procedures topics. That topic is “Sale or Inheritance”. Sale or Inheritance Most businesses with revenue streams…
How Should Retention Be Rewarded?
As a compensation plan expert, I’ve written extensively about the 12 key behaviors all multilevel compensation plans should motivate and reward. The 12th behavior is staying active and engaged in the business. This is retention. You may be wondering how a compensation plan should specifically reward retention. What Is Retention? Retention starts with recruiting. If…
Who Are Your Recruiters?
Direct selling companies like to count new recruits and they like to count recruiters, too. While the counts of recruits and recruiters are good to know, what is even more important is discovering some very specific information about your recruiters. Data Tells All At Sylvina Consulting, we improve compensation plans, but before we can improve a…
Why You Should Never Put Yourself Into Your Company’s Genealogy
Most of the articles I have written over the years while working with network marketing, referral marketing, direct selling and party plan companies haven’t been controversial. This is NOT one of them. The Issue Several times each year, we learn that a client of ours or a prospective client is planning to (or already has)…
Be Careful About Income Claims
Sometimes new or young companies want to show how much income a representative can earn with a good downline. The problem is that at the moment, no representatives with a good organization exist yet. What Should A Company Do? I do not believe it is ever a good idea for a direct selling, referral marketing,…
Video: One Hour of Direct Selling Legal Education
Did you know that the laws governing the direct selling and referral marketing channels are a complex tapestry involving state and federal statutes and an array of regulations? While direct selling attorneys are truly the experts when it comes to these laws, it is important for you if you operate or will soon operate a…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling, network marketing and referral marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also…
Compensation Plan Changes – Best Practices
Whenever a direct selling company or a referral marketing company is considering changing its compensation plan, there are reasons that this is happening. Either there are problems that need to be fixed, goals that need to be met, or both. Does Your Compensation Plan Have Problems? As compensation plan consultants, we can learn about a direct…
How to Survey a Direct Selling Sales Force
What are they thinking? If you’re not asking this question about your salesforce, you should be! While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes.
Master Distributors: Good Or Bad
A master distributor is a person you put at the top of your genealogy, the one in whose downline every other independent representative will be placed. Master distributors are optional. Should your company have a master distributor? In this post, I’ll explain the pros and cons of such an arrangement. Then, you can decide what’s…
Understand Why People Choose To Sponsor
One of the most misunderstood behaviors in direct selling is the sponsoring behavior. Sponsoring, also known as recruiting, is the introduction of a direct selling company to a prospective independent sales representative. People choose to sponsor others when it is in their best interest to do so. Why People Sponsor Let’s examine separately each of…