Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions… [Read More]
Compensation Plan Prototyping
“Prototyping” is the term that I use to describe the process to calculate the results of a new compensation plan using historical data. The historical data will include multiple sets of one or more genealogies and the transactions upon which compensation will be paid through a different compensation plan. In addition to calculating compensation over… [Read More]
Charging A Renewal Fee
Some direct selling companies charge their independent representatives annual renewal fees. Watch our video to learn the basics about renewal fees. Then, read the rest of this post to learn more. Required Or Optional Monthly Fees When it comes to charging your independent reps required or optional monthly fees, your direct selling company has… [Read More]
Why Your Independent Representative Attrition Rate Is So High
The rate of attrition of independent representatives of direct selling companies is high for many reasons. Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and that great products are all… [Read More]
Is It Wise To Use Another Company’s Compensation Plan?
If you are considering using another company’s compensation plan, exactly the same or with a few changes, you need to watch this video. Watch And Learn As you watch, ask yourself the questions listed. We think you will be surprised by what you discover. 8 Common Compensation Plan Mistakes Too High-Rank Qualifications In setting… [Read More]
The Importance Of Compensation Plan Documentation
Today I am a compensation plan and direct selling expert. I help companies to launch and grow faster. Prior to starting Sylvina Consulting in 1999, for 13 years I worked as a software developer, business analyst, and project leader for an MLM software company. I can tell you from firsthand experience, it’s not easy to… [Read More]
What Is Compensation Plan Compression?
Compression is a term used to describe the action of bypassing inactive or ineligible independent representatives when determining rank qualifications and/or compensation plan earnings. The Good And The Bad Watch our informational video below to find out what exactly compression is, and how it affects your independent representatives. Why Is Compression Not One-Size Fits All?… [Read More]
9 Qualities Of A Successful Direct Selling Company
Twice a year we co-sponsor our two-day educational event known as the Direct Selling Edge Conference. This is a school for new and established owners, employees, and executives of network marketing and party plan direct selling companies. A question that has been asked many times to our panel of direct selling experts has been, “What… [Read More]
Why Trip Incentives Are Crucial To Productive Representatives
People are motivated not only by money. Trip incentives encourage representatives to work hard for the recognition earned for achieving a specific goal. What Can You Do? Trip incentives are vital to keeping your most productive representatives excited and focused. Trip incentives can be great motivation tools and often a company will see a measurable… [Read More]
The Best Measurements For Predicting Growth: Video
Direct selling companies measure their businesses in many ways. While monthly sales is a good measure of company month-to-month or year-to-year performance, it isn’t the best measurement for predicting the future. The best measurement for predicting the future of a direct selling company is the number of leaders in your sales force. This is because… [Read More]
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