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You are here: Home / All Videos / Tips For Your Company’s First Year

Tips For Your Company’s First Year

September 12, 2018 By admin Leave a Comment

You’ve built a direct selling company and you’re open for business.  Can you be patient and just wait for your sales force to do their part?  No, you can’t.

You can’t afford to stand still.  You need to keep moving forward.  You have much more work to do.  The time for resting is later.

Start By Knowing What To Do

Creating and operating a direct selling company is a complex endeavor.  To be successful in your journey, you will need to know what to do.  Watch this video to learn more.

 

Make This Your “To Do” List

Don’t Forget Company Recruiting

In the Initial Recruiting chapter of our 250-page book, Start Here:  The Guide To Building And Growing Your Direct Selling Company, you will find 15 options for company recruiting.

The decisions you make regarding your initial recruiting approach will have far-reaching implications.  Choose your selected initial recruiting approaches from our list.

Answer Your Phone

Avoid using voice mail as your receptionist if possible.

When prospective and current representatives call your company, if they always get voice mail, they may conclude you are not really open for business. It’s better if a person answers the phone, even if that person is not you!

Reply Quickly To Emails, Texts, And Messages

Just as important, make sure that emails, texts, and other messages from prospective and current independent representatives are replied to as quickly as possible.  Don’t wait for hours or days to reply if a reply can be given immediately.

Start By Knowing What To Do

Creating and operating a direct selling company is a complex endeavor.  To be successful in your journey, you will need to know what to do.

We can help you with that.  Each chapter of our direct selling startup book will give knowledge and direction, ask you thought-provoking questions to help you to make key business decisions, provide examples, and tell you what to do next.

Our Direct Selling Edge Conference will give you even more information that you need to know to have sustained success.  This two-day workshop for companies is presented by top direct selling experts in their respective fields.

10 More Tips For Your First Year

Here are 10 more tips for your first year of business:

  1. The products or services you sell are critical to your success. Make sure that your products can be sold by your sales reps to non-participants in your income opportunity.
  2. Your income opportunity is your second product. It needs to be branded and marketed like any other product.  Take the time to put your opportunity under a microscope.  Bravely evaluate your income opportunity through the eyes of prospective recruits.
  3. Your compensation plan is an important ingredient in your success recipe. It must encourage and reward 12 specific behaviors. If your plan is weak, your income opportunity will be less attractive and as a result, your business will grow more slowly. It will also fail to attract and retain strong business builders, who are vital to your success and longevity.
  4. Follow the golden rule of direct selling.
  5. Communication with your sales force is always important, especially in your first year of business.
  6. Direct selling companies need good margins. Without them, this business model will not work.
  7. Act like a big business even when yours is small.  Take the tune-up steps we recommend for larger direct selling companies.
  8. Watch your cash carefully. Use financial budgets and cash-flow management religiously.
  9. Set targets for growth and monitor your progress. Whether you are ahead of plan or behind it, you will need to adjust your spending in response to where you are.  Report and analyze your key operating indicators monthly.
  10. Take the time to run your new business.  You can’t operate a direct selling company successfully as an absentee landlord or part-time while you focus on other businesses.

Conclusion

If you don’t have all the answers or you don’t know what else to do, don’t wait months to get help.  You probably can’t afford a “do-over” if your business fails to thrive.

Contact Sylvina Consulting today.

More Great Videos From Sylvina Consulting

Filed Under: All Videos, Startups Tagged With: direct selling, first year

About Jay Leisner

P15Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Direct Selling Startup GuideJay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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