Not every type of product is ideal for the direct selling channel. Some are clearly better than others. If you’re going to introduce a new product, let it be a good one for direct selling. Questions To Answer In this video, I will ask you a series of questions about your products. Watch to find…
Sylvina’s Recruiting Videos
Recruiting is essential to the growth of all direct selling companies. Do you know everything you need to know about recruiting? If not, watch these Sylvina Consulting videos about recruiting. How Is Recruiting Different From Hiring Employees? 7 Must Have’s For A Recruiting Culture Why Is Recruiting Like Panning…
Training Videos
What do your independent sales representatives need to know to be the best salespeople for your products or services? If only life was that simple. While knowledge is important, being a good salesperson takes more than just information. Your company’s success depends in part on how well your independent representatives are trained. Are you training…
Focus On Binary Compensation Plans
The binary compensation plan is popular because it does what no other compensation plan type can do, and that is, it pays the upline on an unlimited number of levels of downline volume. Does that mean your plan should be a binary plan? Perhaps and perhaps not. In this video, I will explain the pros and…
Is It Okay To Pay Your Representatives In Products?
Wouldn’t it be great if you could pay your independent representatives in product instead of money? The good news is that there are times when a product is the right form of compensation. In this video, I’ll share with you some of the wisdom I’ve learned in my 30 years of improving direct selling companies….
The Differences Between Network Marketing And Party Plan Companies
For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies. I see network marketing as “red” and party plans as “blue”. You will soon understand why there can be no purple. The business model you…
Policies & Procedures: Sponsor Changes
Policies and Procedures are the rules that govern the relationship between a direct selling company and its independent representatives. When fully completed, they comprise about 60 different topics. Needless to say, this relationship is complicated! In this video, we will tackle one Policies and Procedures topic. That topic is “Sponsor Changes.” P&P: Sale Or…
Recognition Videos
If you own or are employed by a network marketing or party plan company, one of your primary goals should be to attract and retain your independent consultants. Direct selling consultants are not employees who report to work each day with regular contact with their supervisors. They are independent contractors who are operating their own…
Why Are Activity Requirements So Important?
Activity requirements are vital because direct selling companies want their independent representatives to continue selling (and optionally purchasing for personal use) the company’s products and services. To understand more about why activity requirements are so important, watch our video. We recommend you take notes or take screenshots so you have something to reference back to….
Introducing New And Improved Products
Product development is not a task you should check off your list. That’s because it should never be completed! What’s New? Independent representatives and their customers expect you will offer new and improved products. Direct selling companies want their representatives to consume or use personally more of their products. Both network marketing and party plan…
How To Have A Successful Recruiting Culture
A direct selling executive once told me, “We don’t have a recruiting culture.” What exactly is a recruiting culture? The simple definition is a high rate of early recruiting. To have a recruiting culture, a company must do several important activities well. Watch my video to learn about them. Who Are Your Recruiters? In some direct…
What’s First? Compensation Plan Or MLM Software?
Compensation plan or software first? You need them both, but if you have neither yet, which should you acquire first? The answer may surprise you. The sequence matters. Which Is It? Watch the video below to learn the best answer to this question. If you contract for MLM software before your compensation plan has been designed,…