The hottest topic in direct selling today is customer acquisition. It is now more important than ever before for you to have many, many customers buying your products who are not independent representatives of your direct selling company. The Past Is Over There was a time in the recent past where network marketing…
Independent Representatives And Their Downline Customers
It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies. One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…
Focus On Customer Videos
Now more than ever before, network marketing companies need to have customers who are not participating in the company’s income opportunity. The videos below are all about customers. To learn everything you need to know about customers, watch them all! Compensation Plans: Focus On Customers About Preferred Customers You Need To Have Real…
Why You Should Focus On Customers
Customers are vital to the health of all businesses. Direct selling companies have two types of customers – those who are representatives of the companies themselves and those who are not. Watch our video to learn more about pricing structures and how customers are good for business. Learn my recommended strategies you can take to…
All Customers Are Not Alike
“All animals are equal, but some animals are more equal than others.” This is the line I remember from the book, Animal Farm. Substitute customers for animals and you’ll be good. Customers who purchase more frequently and spend more money have a greater value. Preferred Customers All customers are not alike. Watch this video to…
Compensation Plans: Focus On Customers
This is the second in a new series of compensation plan articles, each of which will focus on one important element to be considered in the design or improvement of each and every multilevel compensation plan. If you missed the first article or if you’d like to read it again, click Compensation Plans: Focus On Compression….
Ask Victoria: Why Can’t Representatives View All Customers?
It is now more important than ever before to have customers buying products who are not independent representatives of direct selling companies. One of the questions Sylvina Consulting was asked recently may be a question you’ve asked as well…. If having customers is good for business, why can’t I see all of the customers of…
Danger Ahead: Enrolling Customers As Representatives
In 2014, I wrote a prophetic post about the need for network marketing companies to have retail customers. Retail customers are people who buy and are not distributors or consultants of a direct selling company. I called this post The Elephant In The Room. If you can, read it first because, in 2016, the elephant is…
How To Price For Reps And Customers
One of the important decisions you will need to make for your new direct selling company is how to set prices for sales to your independent representatives and their customers. In this article, we’ll talk about options and provide you with some wisdom to help you in making your pricing decisions. Party Plan If yours…
Ask Victoria: What Are The Characteristics Of A Successful Catalog?
A successful catalog is a catalog that captures the attention of the buyer and encourages that buyer to order from your company. Here are some tips I’ve learned over the years that can help you to create successful product catalogs: Avoid small non-representative pictures of your products. Make all photos large enough to show details….