Direct selling companies like to count new recruits and they like to count recruiters, too. While the counts of recruits and recruiters are good to know, what is even more important is discovering some very specific information about your recruiters. Data Tells All At Sylvina Consulting, we improve compensation plans, but before we can improve…
Is Your Company A Bad Actor Or A Good Actor?
A bad actor is a direct selling company that is operating illegally, unethically, or both. How do you know if your company offers a “get rich quick” pyramid scheme or a legal and ethical direct selling income opportunity? One way to find out is to thoughtfully evaluate your company using our “Don’t-Do” list. You may…
15 Reasons To Attend The Direct Selling Edge Conference
Q: What is the Direct Selling Edge Conference? A: This conference is a unique two-day school for new and established direct selling company owners and employees to learn how to better operate their businesses. Q: Who should attend? A: If you currently are, or will be, an owner, executive, or employee of a network marketing,…
Considering Compensation Plan Changes?
Whenever a direct selling company is considering changing its compensation plan, there are reasons that this is happening. Either there are problems that need to be fixed, goals that need to be met, or both. Answer This Question Do you have compensation plan problems that need to be fixed or goals that need to be…
Why You Should Focus On Customers
Customers are vital to the health of all businesses. Direct selling companies have two types of customers – those who are representatives of the companies themselves and those who are not. Watch our video to learn more about pricing structures and how customers are good for business. Learn my recommended strategies you can take to…
What Is A Simple Compensation Plan?
For many years, I have written blog posts and recorded videos explaining why simple compensation plans don’t work. Did you know that simple plans wound and kill companies? Sharing this information is important to me, because of our company’s mission of education. Our Mission: We educate the owners, management teams, and independent representatives of direct selling…
Red And Blue, But No Purple
For many years, there have been two distinct types of direct selling companies. These two types of companies have often been called network marketing companies and party plan companies. In this article, I see network marketing as “red” and party plan as “blue”. You will soon understand why there can be no purple. Both network…
Compensation Plan Mistakes
At our Direct Selling Edge Conferences for new and established network marketing and party plan companies, I present two sessions on compensation plans. Toward the end of the second segment, I share with the attendees eight common compensation plan design mistakes. These are very important, so I am sharing them with you now. Common Compensation…
Legally Speaking: How Many Real Customers Do You Need?
No, this is not a joke title. One of our prospective clients recently asked me how many “real” customers he needed. He asked me this question as he was familiar with the Federal Trade Commission’s actions against Vemma in 2015 and Herbalife in 2016, each of which required sufficient volume from customers who were not representatives…
How Is Your Compensation Plan Doing?
How is your compensation plan doing? If you quickly answered “fine,” how do you know? If you answered slowly or not at all, perhaps you’re not sure. In this post, I will share with you some tips on how to evaluate the performance of your plan. This is important because your largest expense is field compensation. …
Are Simple Compensation Plans Safer?
As a compensation plan expert, I am often asked if simpler compensation plans are safer. Given the FTC regulatory actions in the last few years, I understood why I am asked this question more often than before. This is an important question with an even more important two-part answer. My Two-Part Answer What’s Wrong With A…
Compensation Plans: Focus On Binaries
The binary compensation plan is popular because it does what no other compensation plan type can do, and that is, it pays the upline on an unlimited number of levels of downline volume. Does that mean your plan should be a binary plan? Perhaps and perhaps not. In this article, I will explain the pros and…