The rate of attrition of independent representatives of direct selling companies is high for many reasons. Here are several of them: Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and…
Ask Victoria: Can Rapport-Building Be Taught?
It is imperative that direct selling business owners and independent consultants build rapport with customers, representatives and potential recruits. What exactly is rapport? rap•port (noun) Definition: friendly relationship: an emotional bond or friendly relationship between people based on mutual liking, trust, and a sense that they understand and share each other’s concerns. Successful business owners…
Ask Victoria: How Do Direct Selling Company Owners Communicate Their Vision to Staff and Independent Representatives?
Walt’s nephew, Roy Disney, said, “It’s not hard to make decisions when you know what your values are.” As the owner of a network marketing or party plan company, you probably want everyone to share the vision you have for your company. How do you do that?
How to Survey a Direct Selling Sales Force
What are they thinking? If you’re not asking this question about your sales force, you should be! While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes.
Is Your Direct Selling Website Working Well For You?
According to Wikipedia, a website is a “collection of related web pages, images, videos or other digital assets that are hosted on one web server, usually accessible via the Internet.” That’s the simple definition, but a website is really much more than that. For direct selling companies, a website is also your front door for current and prospective representatives,…
Recruiting at the Party
When and How to Do It At home parties, we want consultants to sell products, to obtain bookings for future parties, and to introduce the income opportunity to others. Here are some tips you can share with your sales force on how to recruit at parties. 1. Before you arrive, be sure you are “dressed…
Ask Victoria: Should I Be in the Trenches?
When I consult with direct selling businesses and they tell me that their recruiting and sales are down, the first questions I ask are, “Have you gone to a party with any consultants lately?” and “Have you scheduled any parties yourself?” I am amazed at how often I hear an owner say, “No.” To me,…
Good Communication
Communication with the field is one of many vital ingredients in the success formula for direct selling companies. It should start within minutes of receipt of a new representative’s application. An automated email from your company should be sent confirming acceptance of the application, along with some words of thanks and excitement. In the starter…