What You Need To Know About Your Competitors

April 8, 2019 By admin Leave a Comment

As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business.

When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage.

Research And Compare

Watch this video to find out how to identify, collect, and research your direct selling competitors and your competitors who are not direct selling companies. Take notes and/or screenshots as you watch to refer back to as you conduct your own research.

Eliminate Difficulties

One of my favorite sayings is, “Any degree of difficulty makes it less likely a customer will buy from you.”

What if a person has a question about your products or your income opportunity, but there is no easy way to call or text you because you’ve chosen not to include your phone number on your website?

What if you do give people an opportunity to email you, but your website says your company will reply within 24 hours?

Click! Your website visitor may have just left your website.

Now he or she has gone to your competitor’s website that does have a phone number or at least a way to get a quicker response to their questions than waiting up to a day.

Don’t drive your potential customers or recruits to your competitors. Have your company phone number easily seen on your home page at the top and also visibly present on all other web pages. Also, respond quickly to any email or text that may come your way.

Compare Competitors

Sylvina Consulting can help you by comparing your company to one or more of your competitors, from the point-of-view of the independent representative, hostess, and retail customer. We can then report back to you where you win and where you fall short.

To learn more about the competitive environment for your company, we can:

Review information provided to us on your competitors.
Conduct in-depth independent research on competitors.
Prepare a Competitive Analysis Report, comparing your company with others.

We do not provide information on competitors when they are or have been, our clients. That would be a bad idea.

Conclusion

Competitor research is an ongoing process. At the same time that you are looking outward to monitor the activities of your competitors, focus on your company by identifying additional unique selling propositions to help people in differentiating your opportunity from others.

For a confidential discussion of your competitive analysis needs, contact Sylvina Consulting at 503.244.8787.

More Great Videos From Sylvina Consulting

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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