If you have a new or young MLM or party plan company, you will learn so much at the Direct Selling Edge Conference! This two-day conference is all about education. You’ll learn about compensation plans, initial recruiting, legal considerations, MLM software, social media, merchant accounts, tax obligations and so much more. Plus, at the end…
MLM Legal: Be PRO(active)
The laws governing the network marketing industry are a complex tapestry involving state and federal statutes and an array of regulations. With all of the legal requirements, it’s not easy for companies in the industry to safely navigate the terrain. Based on my study of the law and countless cases, if a…
Ask Victoria: Where Do I Need to Charge Sales Tax?
If you think you only need to collect and remit sales tax in the state where your business has an office, you’re mistaken. State and local tax authorities assess sales tax based on “nexus” which means a presence in a state or jurisdiction. It’s true that when you have an office or a warehouse, that…
How To Introduce New And Improved Products
Product development is not a task you should check off your list. That’s because it should never be completed! What’s New? Independent representatives and their customers expect you will offer new and improved products. Direct selling companies want their representatives to consume or use personally more of their products. Both network marketing and party plan companies…
Ask Victoria: What Is The Golden Rule Of Direct Selling?
Everything worthwhile seems to have a rule attached to it. When I was a child, the golden rule I learned was “Do unto others as you would have them do unto you.” Treat everyone as you would like to be treated. I liked that rule because it felt good to be good. Later, I learned…
All About Fast Start Programs
The success of all direct selling companies depends on the performance of their new independent representatives. What can companies do to help their reps off to a good start? One of the answers is a Fast Start Program. While network marketing and party plan direct selling companies have much in common when it comes to…
Common Compensation Plan Mistakes
At our Direct Selling Edge Conference for new and young network marketing and party plan companies, I present two sessions on compensation plans. Toward the end of the second segment, I shared with the attendees eight common compensation plan design mistakes. These are very important, so I am sharing them with you now. Too High-Rank Qualifications In…
Ask Victoria: How Was Our Direct Selling Edge Conference?
Held in Las Vegas in September 2011, the first Direct Selling Edge Conference was a great way for direct selling start-ups to get a true understanding of what steps are needed to take your company from an idea or concept stage to launching your company and putting your dreams into action. We at Sylvina Consulting along…
Direct Selling Edge Conference
Where can you go to learn all about compensation plans, legal considerations, MLM software, social media, merchant accounts, tax obligations, and more? If you are starting a new direct selling, party plan, or network marketing company, you are hereby invited to join Sylvina Consulting, MLM attorney Kevin Thompson, and other direct selling professionals at the…
Ask Victoria: How Do I Create A Unique Selling Proposition?
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Jot down the following information: Sales Methods How is this product sold? One to one? At-home parties? Is it demonstrated? If so, what are the elements of the demonstration? Delivery…
Time for an Incentive Trip?
In previous posts, we’ve talked a lot about compensation plans. In this one, we’ll address one component of the other side of field compensation – recognition. Field compensation should include both money paid through your compensation plan and recognition. Incentive trips are one category of recognition for both party plan and network marketing companies. Planning Your…
Canada and Multilevel Marketing
It’s different in Canada, really. If you thought the laws applicable to multilevel marketing companies in Canada are the same or similar to those in the USA, you’d be mistaken!