Positive attitudes start at the top. If you are the owner or a top executive with your direct selling company, I’m looking at you, kid. Every owner faces this issue at one time or another… They hear rumblings of negativity throughout their company or their sales force. Unchecked negative attitudes can spread like wildfire. The…
January 2013 Direct Selling Edge Conference
If you have a new or a young party plan or network marketing company, where should you go for a great education in the new year? The answer is The Direct Selling Edge Conference and the place is Las Vegas. This two-day conference is affordable and a great value at $199 for your ticket and…
Ask Victoria: What Are Average Party Retail Sales?
For 90% of party plan companies, average party retail sales range from $300 to $700. The average varies based on the type of products sold, the average price per product, and the average number of items bought by each purchasing guest. The party average is important because it is used to determine several aspects of…
Start 2013 With The Best Direct Selling Education
If you have a new or a young party plan or network marketing company, where should you go for a great education in the new year? The answer is The Direct Selling Edge Conference and the place is Las Vegas. This two-day conference is affordable and a great value at $199 for your ticket and…
Direct Selling and Thumper’s Wisdom
In the classic Disney film “Bambi”, the rabbit Thumper offered some great advice. He said, “If you can’t say somethin’ nice, don’t say nothin’ at all.” What does this have to do with direct selling? The answer is “a lot.” When people join a direct selling company, they are in search of something and…
Ask Victoria: Do All Party Plan Companies Manufacture Their Own Products?
The simple answer is “no”, but most do. You can start your party plan company by purchasing products wholesale. By doing so, you can confirm that people will buy these products at home parties without you spending more on large inventory purchases. To be profitable, however, you will probably need to have the products manufactured…
New FTC Business Opportunity Rule
This month, I attended the 2012 Global Regulatory Summit held by the Direct Selling Association in Washington, DC. It is an annual event attended primarily by lawyers and employees of direct selling companies who are responsible for legal compliance. In March 2012, the Federal Trade Commission or FTC promulgated a significant new Business Opportunity Rule known as…
Ask Victoria: How Do I Attract Top Leaders To My Company?
If you have an established party plan or network marketing company with annual sales of $50 million or more, you are likely to attract top leaders because you have a proven track record. But what if you’re new or your annual sales are less than $50 million? To attract top leaders, your track record isn’t…
MLM Software Is Your Heart
On the day I was hired as a software developer for a network marketing software company in 1986, I didn’t understand how important MLM software was to the success of direct selling companies. My ignorance was short-lived. On my second week on the job, I was sent to Dallas, Texas to help a client whose…
Target and Take Action – A Powerful Seminar for Direct Selling Companies
If your company isn’t growing or isn’t growing as quickly as you’d like, you need to know why before you take action. While consulting with direct selling companies of all sizes since 1986, we have found that it’s rarely one cause. Usually, there are multiple contributors. At our seminar in Los Angeles on…
The Direct Selling Edge Conference
If you are just starting out or have a young direct selling, MLM, or party plan company, the Direct Selling Edge Conference is the place to go for answers. This two-day educational conference in Las Vegas is sponsored by Jay Leisner and Victoria Dohr of Sylvina Consulting and the MLM attorney, Kevin Thompson. What will…
Ask Victoria: Are Leaders Born Or Grown?
There are two schools of thought regarding leadership. One says leaders are born, that is, they have innate qualities predetermined at birth. Leadership is preordained, like eye color. The other school of thought believes that leadership is a skill. Like spelling, leadership can be learned. Everyone wants more leaders, but how do you get them?…