Compensation plan or software first? You need them both, but if you have neither yet, which should you acquire first? The answer may surprise you. The sequence matters. Which Is It? Watch the video below to learn the best answer to this question. If you contract for MLM software before your compensation plan has been designed,…
February In Florida Sounds Good
As winter approaches, you may be thinking it would be good to go somewhere warm and sunny. What if you could go somewhere warm and sunny where you could also learn more about how to build and grow your direct selling company smarter and faster? That’s why we decided to hold our next Direct Selling…
What Is Your Company’s Unique Selling Proposition (USP)?
A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products, services, or your company that differentiates them from others. You need to determine these things and you should do that now if you…
Developing A Good Compensation Plan
The most expensive part of running a direct selling company is the compensation plan. If you pay out too much, you will go bankrupt. If you pay too little, your network will evaporate. Either way, if you get it wrong, you are in a great deal of trouble. There are 12 keys to a powerful…
Have You Outgrown Your MLM Software?
MLM software is a necessity if your company is a direct selling, network marketing, MLM, or party plan company. New companies can live without it for only a short while. The Heart of Your Business MLM software is the heart of your business and replacing your MLM software is much like a heart transplant. Like…
How Do I Know If My Product Is Good For Direct Selling?
All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product. You should know them…
Is Your Compensation Plan Meeting Your Expectations?
If you quickly answered “yes”, are your expectations appropriate? If you answered slowly or not at all, perhaps you’re not sure. In this video, I will share with you some tips on how to evaluate the performance of your plan. This is important because your largest expense is field compensation. Getting the biggest bang for…
Differences: Customer Rewards And Hostess Rewards
Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this video, I will explain these differences so you will see why a one-size-fits-both approach won’t work. …
When Is It Time to Improve Your Compensation Plan?
If your compensation plan isn’t producing the results you expect, you either need to improve your plan or lower your expectations. No one wants to lower their expectations; that’s like giving up. There is a better way. Start by watching our video to learn the four reasons to improve your compensation plan. As you watch,…
Everything You Need To Know About Creating A Unique Selling Proposition
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions…
Charging A Renewal Fee
Some direct selling companies charge their independent representatives’ annual renewal fees. Watch our video to learn the basics about renewal fees. Then, read the rest of this post to learn more. Required Or Optional Monthly Fees When it comes to charging your independent reps required or optional monthly fees, your direct selling company…
Why Your Independent Representative Attrition Rate Is So High
The rate of attrition of independent representatives of direct selling companies is high for many reasons. Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and that great products are all…