All About Hostess Programs

October 21, 2010 By admin Leave a Comment

Hostess programs are indeed like mini compensation plans for hostesses. They are designed to motivate specific behaviors.

What behaviors are we talking about?

If you’d like, you can use the list below to assess your hostess program.

Bookings

A hostess program is one of the key motivators to encourage guests at a home party to host their own future. The future of a consultant’s business is directly tied to bookings, so bookings must be encouraged by hostess programs.

What are you doing to encourage guests to host a party? Are your sales events truly enjoyable experiences? Will enough guests wish to repeat their experiences, but this time as hostesses? If not, you have work to do!

Purchases

While your hostess program should offer a free gift and “hostess dollars” based on retail sales which can be redeemed for products of the hostess’s choice, you should also encourage the hostess to spend money on discounted products. Why is this important? It’s important because when a hostess spends her own money, the profit you earn on her purchases helps to pay for the hostess dollars that were given to her.

The best hostess programs not only reward hostesses well, but they pay for themselves from the dollars spent by hostesses on discounted products!

Second Time Around

Does your hostess program specifically reward previous hosts? If not, you are missing an important opportunity to make your hostess program truly remarkable.

A Measurement Culture

Are you carefully monitoring each component of your hostess program? Do you know which parts are working well, or which ones are lacking? Are you examining results not only across the board of all consultants but also by individual consultants?

If not, you should start measuring now!

Conclusion

Hostess programs are a vital component of all party plan direct selling companies. While the compensation plan for consultants is important, too, if yours is a party plan company, don’t forget this mini-compensation plan.

For help with yours, contact us at Sylvina Consulting at 503.244.8787.

Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.

Jay Leisner and Victoria Dohr authored the top-rated book for new and young network marketing, referral marketing, and party plan companies, "Start Here: The Guide to Building and Growing Your Direct Selling Company".

Available in English and Spanish. This startup guide contains 250 pages of wisdom that will guide you through the right steps to start and continue on your journey to build a successful direct selling company.

You will save thousands of dollars and hundreds of hours of your time using the information you will read in our book.

In 1986, Jay began his career in direct selling by working for a major direct selling software provider. First as a software developer and later as a project leader and a business analyst, Jay worked closely with new and established network marketing and party direct selling companies to provide them with software solutions to meet their unique requirements.

Jay contributed in many ways to the success of large implementation projects for many companies. Jay also worked with dozens of smaller companies to assist each of them in various capacities to provide them with the systems they needed to help their businesses to grow faster.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

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