Sometimes new or young companies want to show how much income a representative can earn with a good downline. The problem is that at the moment, no representatives with a good organization exist yet. What Should A Company Do? I do not believe it is ever a good idea for a direct selling, referral marketing,…
Video: One Hour of Direct Selling Legal Education
Did you know that the laws governing the direct selling and referral marketing channels are a complex tapestry involving state and federal statutes and an array of regulations? While direct selling attorneys are truly the experts when it comes to these laws, it is important for you if you operate or will soon operate a…
Have You Visited Our Vimeo Channel?
Sylvina Consulting is a publisher of great educational content for new and established direct selling, network marketing and referral marketing companies. In addition to their top-rated 250-page book, Start Here: The Guide To Building And Growing Your Direct Selling Company, and their Amazon Kindle e-book MLM Software: What You Need To Know, Sylvina Consulting also…
Compensation Plan Changes – Best Practices
Whenever a direct selling company or a referral marketing company is considering changing its compensation plan, there are reasons that this is happening. Either there are problems that need to be fixed, goals that need to be met, or both. Does Your Compensation Plan Have Problems? As compensation plan consultants, we can learn about a direct…
How to Survey a Direct Selling Sales Force
What are they thinking? If you’re not asking this question about your salesforce, you should be! While some of your representatives will share their concerns and compliments with you, most won’t. Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes.
Master Distributors: Good Or Bad
A master distributor is a person you put at the top of your genealogy, the one in whose downline every other independent representative will be placed. Master distributors are optional. Should your company have a master distributor? In this post, I’ll explain the pros and cons of such an arrangement. Then, you can decide what’s…
Understand Why People Choose To Sponsor
One of the most misunderstood behaviors in direct selling is the sponsoring behavior. Sponsoring, also known as recruiting, is the introduction of a direct selling company to a prospective independent sales representative. People choose to sponsor others when it is in their best interest to do so. Why People Sponsor Let’s examine separately each of…
Founder Program Wisdom
A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements. However, not everyone knows this. Some companies think a good Founders Program is one that recognizes one of the following situations: everyone who joins by September 1 the first 100…
Compensation Plan Videos
Here are 27 educational videos on compensation plans that Jay Leisner, President of Sylvina Consulting, has recorded. Compensation plans are one of the most important ingredients in the recipe for direct selling company success. The more you know about multilevel compensation plans, the better. About Jay Leisner Jay Leisner is a top direct selling…
Why Compensation Plans Are Changing
As I have written for many years, a good compensation plan financially and ethically fits your business while motivating and rewarding very specific behaviors from your sales force. In all, there are 12 essential compensation plan behaviors. 12 Compensation Plan Behaviors These behaviors are… Personally purchasing your products or services. Selling to customers (non-participants of the…
Pruning Your Tree: When To Deactivate Your Reps
Terminations, deactivations, and reclassifications are all terms used to describe the process used by network marketing and party plan companies to end the businesses of their independent representatives due to insufficient activity. Having consulted with direct selling companies for 35 years, I have seen a wide variety of approaches used by direct selling companies to…
Must Direct Selling Companies Treat All Reps The Same?
By Kevin Grimes, J.D. The short answer is a very precise, lawyer-like,“yes and no”. The long answer depends upon the context of the question. If the question is about compensation plan issues, ranks, and the rights and privileges associated with each rank, the answer is “no”. In a direct selling model, the compensation for which…