When I talk with young direct selling companies, I always ask for their website addresses so I can learn more about their products and more about them. However, I also want to see where they are focusing their efforts and to check if their website reflects their intentions.
If you want to concentrate on the products only, then put your products as your main attraction, but if you also want to promote your income opportunity and hostess benefits, these need to be presented in an obvious place when the home page first comes up.
Here are some suggestions for a more effective website:
- Make your opportunity, hostess benefits, and ability to schedule a party more visible.
- White space, white space, white space. This means leaving enough white space (or clean space) around a message so as to give focus on it. Don’t try to say too much in one area.
- Show more than just pictures of your product. Show happy people, happy places.
- When photographing a product that may be worn such as jewelry or purses or perhaps a person drinking a vitamin drink, focus on the product, not the model.
- Allow pictures to flow. Try not to box everything in. Think feng shui. Create surroundings that enhance the entire webpage, not just that spot.
- Use standard typefaces. Don’t use unusual typefaces in your text.
- Make your contact information prominent. Include a phone number, not just an email.
These are just some of my suggestions that will help your website to be more visually appealing and attract more sales, recruits, and parties.
Jay Leisner, the President of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving network marketing, party plan and referral marketing companies across the globe.
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