CompaniesBy now, you may have heard how the direct selling channel is the place to be when the economy is down.
You have an idea that you have been kickin’ around for awhile, but how do you know if your product is good for direct sales?
To find out, ask yourself these questions:
- Can your independent representatives easily learn the benefits and features of your product?
- Can the product be demonstrated easily?
- Will a high percentage of people who are shown your product purchase it?
- Will you be able to source large quantities of your product?
- Will you be able to source your product from more than one supplier if needed?
- Now, or in the future, will you have at least a 5 times markup from your cost to suggested retail?
- Has your product been “road tested” by another company?
- Is your product difficult to find in retail stores?
- Are similar products not available anywhere else but from your company?
- Will your product be purchased more than once by the same person?
- Does your product contain one or more unusual or rarely seen ingredients?
- Can the benefits of using your product be felt immediately or within one week?
- Does using or wearing your product bring joy to the consumer?
- Is your product viewed by purchasers as a collectible item?
Count the yes’s. If your total is 9 or more, your product is likely to do well in direct selling.
Winners Wanted
Do you know that direct sales companies offer two kinds of products? Do you know what your second product is?
Call me before April 1, 2009 with the correct answer at 503.244.8787 and receive 30 minutes of consulting with me for free (limit one winner per company).
Victoria Dohr
