A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products, services, or your company that differentiates them from others. You need to determine these things and you should do that now if you…
Have You Outgrown Your MLM Software?
MLM software is a necessity if your company is a direct selling, network marketing, MLM, or party plan company. New companies can live without it for only a short while. The Heart of Your Business MLM software is the heart of your business and replacing your MLM software is much like a heart transplant. Like…
How Do I Know If My Product Is Good For Direct Selling?
All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product. You should know them…
Is Your Compensation Plan Meeting Your Expectations?
If you quickly answered “yes”, are your expectations appropriate? If you answered slowly or not at all, perhaps you’re not sure. In this video, I will share with you some tips on how to evaluate the performance of your plan. This is important because your largest expense is field compensation. Getting the biggest bang for…
Differences: Customer Rewards And Hostess Rewards
Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this video, I will explain these differences so you will see why a one-size-fits-both approach won’t work. …
When Is It Time to Improve Your Compensation Plan?
If your compensation plan isn’t producing the results you expect, you either need to improve your plan or lower your expectations. No one wants to lower their expectations; that’s like giving up. There is a better way. Start by watching our video to learn the four reasons to improve your compensation plan. As you watch,…
Everything You Need To Know About Creating A Unique Selling Proposition
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Don’t worry, it’s fast. Start by grabbing a pen and a piece of paper. Then, watch our short video while jotting down a few questions…
Charging A Renewal Fee
Some direct selling companies charge their independent representatives’ annual renewal fees. Watch our video to learn the basics about renewal fees. Then, read the rest of this post to learn more. Required Or Optional Monthly Fees When it comes to charging your independent reps required or optional monthly fees, your direct selling company…
Why Your Independent Representative Attrition Rate Is So High
The rate of attrition of independent representatives of direct selling companies is high for many reasons. Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and that great products are all…
Is It Wise To Use Another Company’s Compensation Plan?
If you are considering using another company’s compensation plan, exactly the same or with a few changes, you need to watch this video. Watch And Learn As you watch, ask yourself the questions listed. We think you will be surprised by what you discover. 8 Common Compensation Plan Mistakes Too High-Rank Qualifications In…
Binary Compensation Plans
The binary compensation plan is one of the most popular multilevel compensation plans used today by new companies because it does what no other compensation plan type can do, and that is, it pays the upline on an unlimited number of levels of downline volume. In a binary compensation plan, sales volume is accumulated from…
What Is Compensation Plan Compression?
Compression is a term used to describe the action of bypassing inactive or ineligible independent representatives when determining rank qualifications and/or compensation plan earnings. The Good And The Bad Watch our informational video below to find out what exactly compression is, and how it affects your independent representatives. Why Is Compression Not One-Size-Fits-All? Every…