A Founders Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements.
However, not everyone knows this.
Some companies think a good Founders Program is one that recognizes one of the following situations:
- everyone who joins by September 1
- the first 100 independent representatives who enrolled
- the first 20 people to reach the title of Director
They are mistaken. A good Founders Program isn’t a program to reward the first in. The people first in are not special in any way in terms of their performance. They are just average, so why reward them as Founders? It doesn’t make financial sense.
A good Founders Program is one that is developed after your compensation plan is fully designed. Like a compensation plan, it motivates and rewards specific behaviors, but in this case, the achievements are time-based.
If all Founders begin recruiting and selling at the same time, your Founders Program can be engineered to foster competition which is a great thing.
For help developing your Founders Program, contact the direct selling experts at Sylvina Consulting at 503.244.8787.