Here are some tips I’ve learned over the years that can help you to create successful product catalogs:
- Avoid small non-representative pictures of your products. Make all photos large enough to show details.
- Photographs and images should be clear and crisp.
- If you don’t have the space to show an entire product clearly, display a close-up of a portion of a product.
- To attract the eye, use bright and contrasting colors.
- Backgrounds should complement the product, not fight for attention with the product.
- Each product should be named, not just numbered. People buy on emotion, so look at each product, and give each a name to which others can relate. Well-named products sell well.
- Feature one or more new or popular products on the cover.
- Avoid clutter. Let each piece or collection of pieces shine on its own.
- Build a story around each item. For example, “Other shirts will just have to work harder for your affection. This crushed velvet…” Use pairing. Show other looks/items that will go together (earrings, necklace & bracelet; eyeliner, shadow, and mascara; multivitamin, D3, and Calcium).
- Always offer your opportunity in your catalog.
- Include a welcoming page from your president telling his or her story and explaining why the reader should join your great organization.
- Remember that keeping the customer’s attention and interest is important. If you have too many “look-alike items” or “look-alike pages” throughout your catalog, the buyer will lose interest in your products.
- If your catalog has too few pages, buyers will go elsewhere for a better selection.
- Make sure there is sufficient room for your consultant’s information on the back of the catalog. It’s best to leave a spot for this.
- If yours is a party plan company, be sure to explain your hostess rewards program.
If your company sells more than just a few products, you should publish a catalog. Whether your catalog is in print and/or digital formats is up to you.