A Founder Program should be a campaign to attract and enroll experienced direct selling representatives who will be rewarded when they meet specific performance measurements. However, not everyone knows this. Some companies think a good Founders Program is one that recognizes one of the following situations: everyone who joins by September 1 the first… [Read More]
I bet you haven’t been asked this question before. At the Direct Selling Association Annual Meeting in Orlando this month, President Joe Mariano talked quite a bit about bad actors. A bad actor is a direct selling company that is operating illegally or unethically, or both. How do you know if your business is a… [Read More]
When it comes to charging your independent reps required or optional monthly fees, your direct selling company has choices. This article is about these choices. Shortly, I will explain the strategies and consequences of each one. Mandatory or Optional Monthly Fees If you are or will be charging your independent representatives monthly fees for services,… [Read More]
So, you are thinking about joining a direct selling company and you’re not sure which one you should join. The good news is that you have many choices, and the bad news is that you have many choices. So, how do you choose? Easy. Evaluate each of your choices by taking the 4-P Test. Ask… [Read More]
Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this article, I will explain these differences so you will see why a one-size fits both approach won’t work…. [Read More]
As compensation plan experts, we always ask our clients about the costs of their products and services relative to retail or wholesale prices. We’ve written extensively about the importance of the multiplier, the ratio of retail price divided by landed cost. The multiplier along with the targeted pre-tax profit for the company determines the funds… [Read More]
As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or… [Read More]
If you are starting or growing a network marketing or a home party plan company, you need the best resources to help you to create, launch and grow your new business. Your goal is success, and to be successful you will need to do many things well. Start Here Start Here is our 250-page direct selling textbook with forms… [Read More]
As a direct selling executive, your time is limited. It needs to be split between taking care of home office duties, communicating with members of your sales force, and personal development.
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away.