In the USA, most states don’t require that multilevel distribution companies register with them. However, five states require them to file and/or register. If yours is a party plan company, you are still required to file or register if you have a multilevel compensation plan.
In 1979, Daniel Kahneman and Amos Tversky studied how people manage risks and make decisions. Their prospect theory became the foundation of the new field of behavioral economics. Kahneman and Tversky discovered some interesting results which you can use today to operate your direct selling company better. Here is what they learned: People prefer certain… [Read More]
A USP is a “unique selling proposition.” It is something that sets your company and your products apart from your competitors. Your reps need to know what to say about your products or services or your company that differentiates them from others. You need to determine these things and you should do that now, if… [Read More]
One of my favorite sayings is, “Any degree of difficulty makes it less likely a customer will buy from you.” What if a person has a question about your products or your income opportunity? He or she looks at your website and there is no way to call you to ask questions because you’ve chosen… [Read More]
In the month of December, everyone does everything they can to get sales and, for the most part, by the end of the month, we are all exhausted. In the world of direct selling, for many companies January is a slow month in terms of sales. So, what can you do to make January a… [Read More]
When I talk with young direct selling companies, I always ask for their website address so I can learn more about their products and more about them. However, I also want to see where they are focusing their efforts and to check if their website reflects their intentions. If you want to concentrate on the… [Read More]
No, it’s not Batman and Robin, or even Jay and Victoria at Sylvina Consulting. Those are good guesses, though. Good try! This dynamic duo is one you should know about if you have a new or young network marketing or party plan company. Like all duos, this one has two parts.
That’s easy. Just answer this question: “What do your independent sales representatives need to know to be the best salespeople for your products or services?” If only life was that simple. While knowledge is important, being a good salesperson takes more than just information.
You need them both, but if you have neither yet, which should you acquire first? The answer may surprise you. The sequence matters. Important Pieces Compensation plan and software are each important pieces in the jigsaw puzzle you’ll complete as you work to build and launch your network marketing or party plan company. The software… [Read More]
What is more important to a network marketing company, your income opportunity or your products? This question may initiate a debate, which is fine. The more important question, however, is: “Will people buy your products even if they’re not making any money from your income opportunity?”