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Rapport Building

It is imperative that direct selling business owners and independent consultants build rapport with customers, representatives and potential recruits.

What exactly is rapport?

rap•port (noun)

Definition: friendly relationship: an emotional bond or friendly relationship between people based on mutual liking, trust, and a sense that they understand and share each other's concerns.

Successful business owners build rapport with their sales force every day. They realize that rapport is a vital element in their recipe for business success.

Independent consultants at sales events are in a “party” atmosphere. People are prepared to talk about themselves and have fun. It is anticipated that attendees will be meeting new people who will want to know about them.

Offering a genuine compliment on a guest’s attire or accessory can be a great icebreaker. Ask where she found the beautiful bracelet she is wearing. This could be a great opening for the consultant if she is representing a jewelry company.

Another simple way to get acquainted is to ask how the guest met the hostess. Asking this question does two things. It tells you more about the guest and it tells you more about the hostess. With the details, you will have information on how to build rapport with both of them.

Take a look at your closest friends. How did meet them? What did you like about them? What was the rapport-builder? Kids? Work? Hobbies?

Use rapport to build your business and to help others build theirs.

Rapport is what we all seek. It can help bring us harmony and balance into our daily lives. Rapport is part of the foundation on which we build our success in life and in business.

At Sylvina Consulting, we build rapport with our clients. To learn more about how we can help you, contact us at 503.244.8787 or email jay@sylvina.com.


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