Have you given much thought about how you want your customers to perceive you?
In early December, the Direct Selling Association’s Communications and Marketing Seminar will tackle numerous branding, public relations and marketing issues that are of particular interest to direct sellers. You'll hear from company executives, authors and outside consultants who are experts in their field.
Take advantage of hands-on opportunities to evaluate and improve your company materials, all in this information-packed two-day seminar.
As a direct selling company, you have many audiences. These include current representatives and customers and prospective representatives and customers.
The image you portray to each is critical and how you develop that image is both science and art. Your message must be versatile enough to appeal to a single consumer in multiple ways at the same time - a tall order.
Some of the topics covered in this seminar will include:
Media Exposure
Learn the most how to get the most out of your PR efforts. Also get a free copy of speaker Eric Yaverbaum’s book, “PR for Dummies.”
Corporate Reputation
Understand how major companies are building trust with their key stakeholders, attracting and keeping the best people while maintaining their corporate reputation.
Bridge the Generational Divide
Become aware of how incentive and promotional programs that appeal to rookies might be very different from those that would appeal to veterans. Learn how to maintain promotions that will appeal to all levels of your sales force.
Create Winning Press Releases, Pitches & Media Kits
Make sure your media kit is designed to move its recipient to action! Write great press releases. Start simple and end with the “little somethings” that seal the deal on a media pitch.
Top 10 Keys to Effective Field Communication
Poor or ineffective communication with the field is the #1 reason your representatives leave. Learn how to boost field communications.
Join us on December 3 and 4 in Baltimore, Maryland at this informative educational seminar.
To attend while saving money through a DSA membership incentive offer, call Sylvina Consulting at 503.244.8787 or email Jay or Victoria.
