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Sylvina Consulting Blog

Insights for network marketing, MLM, and party plan companies

Posts Tagged ‘MLM’

Your Business: Marathon or Sprint?

Tuesday, June 1st, 2010

Building or growing a business is very much like running a race.

Are you running a marathon or a sprint? The answer is important. Let’s find out if you’re in the right race.

A Marathon

If your business is like a marathon, your focus is on a finish line many years out. You realize in order to get to that finish line, you’ll need to build up endurance.

Pacing yourself is crucial. Finishing the race alive and healthy is more important than rushing to achieve a short-term goal.

A Sprint

If your business is like a sprint, speed of execution is most important. Your focus is on achieving short-term goals quickly. To reach them, you’ll run as fast as you can for a short period of time. What matters today is the next three months. The next race is out of mind.

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Ask Victoria: What Should I Do First?

Tuesday, June 1st, 2010

If you have an idea for a new direct selling company, you may be asking this question.

It’s easier if you have some steps to follow. Here are 12 of them:

  1. Chinese proverb: “The palest ink is better than the best memory.” Write down your idea to help give it clarity and as the proverb indicates, it will not fade if it is written down.
  2. Begin with an outline of what you think needs to be done. Start with a list of the major points and then get into more detail.

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Ask Victoria: Do I Need A Business Plan?

Wednesday, February 10th, 2010

If you are thinking about or are in the midst of creating a new party plan or MLM company, you may be wondering if you need a business plan.

A business plan is like a road map to a specific destination. You’re more likely to get to your destination if you have a map (or GPS!) that tells you how to get there.  The tasks to be performed are like stops along the way.

When you include a financial plan, a business plan can help you to identify the types of expected expenses and how much it will cost to build and operate your company.

Business plans help you and others to see your vision more clearly.

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Ask Victoria: Can You Suggest a Great Gift?

Tuesday, November 24th, 2009

The holiday rush is on and you have been wondering what to get your wife, your husband… Oh wait, what about you?

Throughout the year, we have spouses call us to ask about our services and how we may help their loved ones.

While we provide a wide range of consulting services, my first response is to tell them about our guide, “Start Here”.

Start Here is a 250-page workbook that is filled with information, questions to answer, and activities needed to create, develop and launch a successful direct selling company.  Included are 14 chapters of essential material on these important topics

  • Direct selling, multilevel marketing, and party plan selling
  • Telling your story
  • Building your team
  • Goal setting
  • Products and services
  • Customers
  • Initial recruiting
  • Analysis of competitors
  • MLM Software
  • Legal tips
  • Direct selling business plans and compensation plans
  • Money
  • Timelines
  • Pilot programs

and much more!

The guide is presented in a 3-ring binder.  In addition to the information provided, in the guide you can gather your thoughts and ideas all in one place and it comes with an hour of guide consulting.

Start Here Guide

Here is what one of our guide customers told us:

Starting a business can be overwhelming. This guide is incredibly helpful because it takes me step-by-step through what needs to be done.

For additional information or to order a copy of the guide for your loved one or for yourself, click Direct Selling Guide.

If you have any other questions about Start Here or you would like to take a few moments to discuss your direct selling company, please feel free to contact me at 503.244.8787 or email me at victoria@sylvina.com.


Take The “Survival Test”

Thursday, August 13th, 2009

Did you know that successful network marketing companies depend on the presence of purchasers who buy the company’s products or services (and continue to do so) while they are making little or no money through the company’s income opportunity?

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Direct Selling - The Big Event

Wednesday, April 15th, 2009

Where can you experience…

  • Presentations for direct selling companies on sales, recruiting, field leadership and financial management?
  • Keynote speakers Suze Orman, Maya Angelou, Andrea Jung and John Maxwell?
  • An exhibit hall with 140 suppliers to the direct selling industry?

All of these and more will be found at the largest event of the year for direct selling companies at the Gaylord National Resort & Convention Center in National Harbor, Maryland from Sunday evening, May 31, 2009 through Tuesday, June 02, 2009.

It’s the Annual Meeting of the Direct Selling Association, also known as the DSA.

The DSA is a trade organization for direct selling companies. Based in Washington, D.C., its primary function is lobbying federal and state governments on behalf of its members. Its secondary purpose is education.

The DSA has always brought outstanding speakers and exciting breakout sessions to its annual meeting and this year is no exception. This extraordinary meeting will educate and inform you on strategies that will help your company become a powerful economic force. It will give you insight on how the economy is impacting business today.

Find out what you need to do to remain competitive and discover what the future of direct selling holds for your company, your reps in the field and their customers.

We invite you to join Sylvina Consulting and hundreds of your direct selling peers. During exhibit hall hours, we’ll be at booth #304. We hope to see you at the meeting!

If your company is not yet a DSA member, we can offer you a special invitation that will save you money.

Contact us at 503.244.8787 or email info@sylvina.com for details.

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