Building or growing a business is very much like running a race.
Are you running a marathon or a sprint? The answer is important. Let’s find out if you’re in the right race.
A Marathon
If your business is like a marathon, your focus is on a finish line many years out. You realize in order to get to that finish line, you’ll need to build up endurance.
Pacing yourself is crucial. Finishing the race alive and healthy is more important than rushing to achieve a short-term goal.
A Sprint
If your business is like a sprint, speed of execution is most important. Your focus is on achieving short-term goals quickly. To reach them, you’ll run as fast as you can for a short period of time. What matters today is the next three months. The next race is out of mind.

