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Sylvina Consulting BlogInsights for network marketing, MLM, and party plan companies
Posts Tagged ‘direct sales’Best Products for Direct SalesMonday, March 15th, 2010All network marketing and party plan direct selling companies are in search of new products. Some products are better suited for direct selling than others. Do you ever wonder about what the ideal product would look like? We have. In all, we’ve identified 20 attributes of the ideal direct selling product. What About Sales Tax?Wednesday, February 10th, 2010If you’re launching a new direct selling company, you should be asking this question! Collection and RemittanceMost businesses register for sales tax collection authority, collect sales taxes, and remit collected taxes only in the states where the business has a physical presence (a store, an office, or a warehouse). However, direct selling companies are regulated differently. Ask Victoria: Do I Need A Business Plan?Wednesday, February 10th, 2010If you are thinking about or are in the midst of creating a new party plan or MLM company, you may be wondering if you need a business plan. A business plan is like a road map to a specific destination. You’re more likely to get to your destination if you have a map (or GPS!) that tells you how to get there. The tasks to be performed are like stops along the way. When you include a financial plan, a business plan can help you to identify the types of expected expenses and how much it will cost to build and operate your company. Business plans help you and others to see your vision more clearly. Ask Victoria: Why Is The Direct Sales Attrition Rate So High?Thursday, October 22nd, 2009The rate of attrition of independent representatives of direct selling companies is high for many reasons. Here are several of them: Direct selling is a “sales” job, but the average person joining a direct selling company may not view herself as a “salesperson.” While people are often led to believe that it is easy and that great products are all that is needed for customers to flock to them, success isn’t guaranteed for everyone. Sales isn’t always easy. Fear of failure is another reason. Some people join direct selling companies with high hopes, but never achieve success because they’re afraid to try. Measure and Take Action!Wednesday, September 23rd, 2009Operators of direct selling companies need an accurate set of gauges for measuring the business. We call these measurements “Key Operating Indicators.”
Key Operating Indicators are the most important measurements of your business. Direct selling owners and executives use these metrics to run their businesses month to month and year to year. It’s What You Don’t KnowThursday, July 16th, 2009By Jay E. Leisner, President of Sylvina Consulting I began my career in direct selling in 1986 when I went to work for a company that develops and sells network marketing software. My previous background was software development, so I was hired as a programmer/analyst. Within a few months, I was promoted to project leader. In those days, project leaders did everything for their clients. They responded to requests to support specific business initiatives, determined whether the software could support the specific business need, proposed solutions, wrote specification documents, programmed, and tested their clients’ compensation plans, mapped and converted their data, trained the users, and answered all support questions. To do a good job, it was essential that the project leader learned everything about their clients and their businesses. I saw firsthand how companies like Creative Memories, NuSkin, NSA, Tahitian Noni, and Usana grew from small businesses into multinational corporations. I also saw many companies launch and struggle to grow, some of whom exited their businesses. How to Survey a Direct Selling Sales ForceSunday, June 28th, 2009What are they thinking? If you’re not asking this question about your salesforce, you should be! While some of your representatives will share their concerns and compliments with you, most won’t Unsolicited feedback is important, but you shouldn’t rely upon it as your only gauge of field attitudes. |
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