Free and discounted products are the rewards that direct selling companies offer to customers and hostesses. While the rewards provided to customers and hostesses are similar, the behaviors we want to see from each are different. In this article, I will explain these differences so you will see why a one-size fits both approach won’t work…. [Read More]
As compensation plan experts, we always ask our clients about the costs of their products and services relative to retail or wholesale prices. We’ve written extensively about the importance of the multiplier, the ratio of retail price divided by landed cost. The multiplier along with the targeted pre-tax profit for the company determines the funds… [Read More]
As an entrepreneur, knowledge of the strengths and weaknesses of your competitors can help you to build a stronger business. When you take the time to do research, you’ll learn things you didn’t know, some of which you can use to your advantage. Direct selling companies have three types of competitors: Traditional retail or… [Read More]
If you are starting or growing a network marketing or a home party plan company, you need the best resources to help you to create, launch and grow your new business. Your goal is success, and to be successful you will need to do many things well. Start Here Start Here is our 250-page direct selling textbook with forms… [Read More]
As a direct selling executive, your time is limited. It needs to be split between taking care of home office duties, communicating with members of your sales force, and personal development.
In business, the most dangerous thought is “My problems will go away by themselves.” Unfortunately, wishing problems away rarely works. Fortunately, there is a better way to make your problems go away.
Simple compensation plans have only one virtue and that is, they are easy to explain. Everything else about them isn’t good. Have you ever wondered, then, why do people design simple compensation plans? The reasons might surprise you. Complexity Is A Villain Some people design simple compensation plans because they believe that independent representatives… [Read More]
If you are building or growing a direct selling company, your success in business depends on what you know. The smartest business leaders are always students. They never stop learning. If you want your sales force to understand the importance of continuing education, your sales leaders need to show them by example. Who shows your… [Read More]
A master distributor is the person you put at the top of your genealogy, the one in whose downline every other independent representative will be placed. Master distributors are optional. Should your company have a master distributor? In this post, I’ll explain the pros and cons to such an arrangement. Then, you can decide what’s… [Read More]
As a business consultant who teaches people how to start and grow direct selling companies, I really enjoy providing wisdom and guidance to help my clients improve their businesses. One of my favorite television shows is Shark Tank. For me, watching Shark Tank is not just entertainment; it’s education. I like learning about different business models… [Read More]