When I attended the Direct Selling Association’s “Communications and Internet Marketing Seminar” last month in Las Vegas, the focus of the conference was Social Media and its impact on direct selling businesses. This was a timely topic, as evidenced by the seminar record of 300+ attendees.
In their policies and procedures, direct selling companies have traditionally imposed rules that restrict both the content and mediums of messages shared by representatives about their companies.
For example, representatives have been prohibited from creating their own product and income opportunity literature, and advertising the income opportunity on websites other than those provided by the company. Social media is the force that is turning things upside down.
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