Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Jot down the following information: Sales Methods How is this product sold? One to one? At home parties? Is it demonstrated? If so, what are the elements of the demonstration? …
Category Archive: Communication
Social Media and the FTC
Social media is not going away anytime soon. How should we use it to help us, not hurt us? Out of Control You may have heard horror stories about social media being used by representatives to inaccurately promote income opportunities or products. Unhappy distributors or customers sometimes express their grievances publically for all to see. …
Ask Victoria: How Do I Get My Reps To Improve Their Customer Service?
“I shop quite a bit and spend a lot of money, but it isn’t often that I have encountered a company or a representative that is all about the customer. I will certainly be a repeat customer!” Wouldn’t you like to receive this kind of letter or blog post? Here are some things you need …
The Golden Rules of Customer Retention
Golden rules are the rules you should follow. You probably know this one: “Do unto others as you would have them do unto you.” However, when it comes to customer retention, the golden rules are different. Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Share on Linkedin Mixx it up share …
Ask Victoria: Why Should Direct Selling Companies Send Newsletters?
In these days of instant communication, you might be wondering if newsletters are “old school” and if your direct selling company should stop creating and sending them out. The answer is absolutely not. Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Share on Linkedin Mixx it up share via Reddit Share …
A Recipe for Successful Team Conference Calls
Like a cake, the secret for a successful team conference call depends on the right mix of ingredients. Whether the call is to be held by the company with its top leaders, or by a leader with her team, our recipe works for both. 1. Start on Time with a Roll Call When you start …